Twitter is one of the most powerful social media platforms for brands to connect with consumers. But it also requires careful planning to ensure you get the most out of your time and efforts.
Luckily, a few easy strategies can help boost your Twitter engagement. Start testing them out and see which ones work best for your brand.
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Use Hashtags
Hashtags are a simple way to group conversations on social media. They help users find relevant content and increase the likelihood that your posts will be seen by those interested in what you have to say.
To use hashtags, type the pound sign followed by the word or words you want to include in your post with no spaces between. Popular hashtags will pop up, but you can also use a search function to find them if you aren’t sure what to include.
Don’t use too many hashtags per post, however, because that can make your posts look spammy and reduce engagement. Usually, one to three hashtags will enhance your twitter engagement.
Share Other People’s Content
Adding content from other websites and blogs to your Twitter feed can help you boost engagement. It can also allow you to build relationships with industry leaders.
According to a recent study by Twitter, tweets that include images or links receive 150% more retweets than those without them.
The key is finding curated content relevant to your audience and your business. This can be done by following other companies in your field on social media and signing up for their email updates.
It’s also important to check that the original creator of the content is still in business. If they are, they may have a copyright policy, and you should contact them to determine their rights and permissions before using their content.
Respond to Comments
One of the most important ways to boost your Twitter engagement is by responding to comments. Replying to comments shows your followers that you care about them, that their feedback matters, and that you value them as individuals.
Responding to comments can also help you stand out from other brands that aren’t as responsive. This helps build trust with your audience and makes you more attractive to the algorithm.
You can reply to comments on your posts and those from other people’s accounts. This is a great way to show your followers that you are always available to answer their questions and help them with any issues they may be having.
Ask Questions
Asking questions can be a great way to engage with your audience. It can also help you understand their needs and interests better, allowing you to make informed decisions about your future content.
One study found that people who asked questions were more likable than those who didn’t. Researchers split participants into two groups: One was invited to ask questions for fifteen minutes, while the other only requested four.
Asking questions is a great way to get your Twitter followers involved with you and your brand without seeming too obvious. You can even use Twitter polls to reach your audience’s opinions on current events and products. This can lead to engagement and even increase your follower count.
Use Polls
Polls are a great way to get your audience involved in your content and help you gather feedback instantly. Whether it’s about your product, a trending topic or a significant event, you can use polls to get your audience talking and interacting with your brand.
Polls give people a choice and a chance to be heard — essential for building trust and creating positive associations with your brand. They also allow you to gauge consumer sentiment, which can help you determine how well your marketing initiatives are working.
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