If you’re not familiar with Adidas’ sustainability initiative, you’re not alone. Many consumers want to know what adidas is doing to reduce its carbon footprint and to protect our environment. There are many ways you can support this cause. Brands like adidas make it easy to make a difference by donating old shoes or purchasing recycled materials. The latest sustainability campaign by adidas features Kermit the Frog (one of the most beloved Muppets characters). The Stan Smith sneaker’s left heel and tongue bear the Adidas logo, while the frog is adorned with a pink Kermit print all over.
The new Adidas sustainability campaign was created by Johannes Leonardo, who teamed up with Kermit the Frog to create a unique way to celebrate the company’s commitment to sustainability. Stan Smith, tennis legend, shares Kermit’s bench. Stan replies that nothing is easy. The Muppet-like frog’s green frog character embodies the brand’s mission of making the world a better place to live.
The new ad for the Adidas Stan Smith incorporates recycled materials in its uppers, outsoles, and lining. The brand has also partnered up with Disney characters such as the Hulk from Toy Story and Rex from Toy Story. Similarly, the company is working with Mike Wazowski and Yoda from Star Wars to promote the brand’s sustainability efforts. In addition to partnering with Disney, adidas is also collaborating with the iconic Stan Smith sneaker, which now boasts recycled Primegreen fabric.
adidas is giving Stan Smith, the iconic Stan Smith, a green makeover. The brand has committed to stop plastic production and is working towards total climate neutrality by 2050. The company is working with retailers to make its most loved silhouettes more sustainable by using recycled materials in place of virgin materials. adidas has teamed up with Disney to bring new eco-friendly characters into its collection. This means more children will be able to wear sneakers made with recycled materials.
Adidas was recently penalized by a court for misleading consumers with misleading claims about the environment. The “Stan Smith Forever” ad. Advertising rules were broken by the “Stan Smith Forever” ad. It was 100% iconic and 50% recycled. The company did not disclose how much recycled plastic was used to make the sneakers. The “End Plastic Waste” logo, which is used in order to promote recycled products also misled shoppers. Adidas’s “50% Recycled” message confuses customers and makes it difficult for them to distinguish between the true and false. This practice is called “greenwashing” and it has been penalized.