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European Market Opportunities For Alfonso Olives
Alfonso olives from Chile are prized for their deep purple hue and buttery texture, making them an ideal pairing with cheeses or meats. You can also use them to prepare arroz al olivar – a traditional Peruvian rice dish.
Tapenade and sauce manufacturers find black alfonso olives an attractive solution to use for tapenade or sauce production, taking advantage of their different size and colour compared with European natural black olive varieties.
Early Life and Education
At first, Mary and Alfonso Webb worked side by side: Mary did laundry while Alfonso sold concrete. Together they raised ten children – nine attended Walker School in South Park Colorado.
Olives may seem resilient fruits (they belong to the drupe family like peaches and cherries) but they’re susceptible to spoiling quickly when exposed to air; exposure causes their oil to quickly oxidize, changing its taste as it does so.
Oliete in Spain was struggling with rural exodus and its 100,000 olive trees were slowly withering away. So two computer engineers devised a way to save them: they created an online website enabling people from around the globe to adopt one for 50 euros annually.
Europe is an expansive market offering plenty of opportunity for all varieties of olives. If your promotional efforts focus on France, Belgium, Romania or Germany – these major consumption markets require imports for daily needs.
Foodservice providers like restaurants and catering service providers require premium olives in order to provide their clients with high-quality meals, and typically source these from wholesalers like ISPC in Belgium or Kattus in Germany.
Retail chains typically employ their own import companies that advise or manage the olive category for them. These importing companies know their buyers well and can tailor concepts specifically tailored towards them; for instance, an importing company might host tastings at buyers’ offices with full meals prepared by an in-house chef.
Achievement and Honors
European markets provide niches for soft black Alfonso olives from Peruvian suppliers; however, competition from Mediterranean suppliers is fierce. To increase market share, Peruvian suppliers must offer firmer product and improve harvesting and processing methods while stuffing or marinating techniques may offer opportunities.
As results for the 2022 NYIOOC are released, producers from numerous countries are taking home multiple awards – many winning Gold for monovarietal oils while others collecting Silvers for blends comprised of various cultivars.
Award-winning olive oils often come from single-varietal cultivars that showcase local terroir and traditions, appealing more directly to consumers at farmers markets or delicatessen shops than those shopping at large supermarkets. This allows these premium offerings to stand out among their competition and draw consumers interested in premium products closer to home.
Peruvian olives enjoy an advantageous position within the specialty food market. To take full advantage of this, Peruvian olives should offer recipes using them to promote them against competitors such as Kalamata olives.
Large olives are a key asset, appealing to European consumers who appreciate large olives. Furthermore, the black color provides another unique selling point.
Peruvian olives can be used in tapenades and sauces due to their ripeness, providing small retail chains an opportunity to offer unique premium products such as Peruvian olives. Furthermore, their healthiness makes them popular choices among trendy trends like healthy snacks and raw food products.
Peruvian black Alfonso olives offer significant European market opportunities in the premium olives segment, meaning that these olives must be presented as unique, premium products that don’t compromise quality for price.
Small shops such as farmers markets, delicatessen stores and gourmet shops provide opportunities in food retailing. Customers visiting such establishments are willing to pay more for products with distinct tastes than consumers shopping in larger retail chains.
Foodservice providers such as restaurants, hotels or catering service providers present significant opportunities for premium olives. This segment provides an effective means of testing market receptivity to different olive varieties along with stuffing and marinating methods. Tapenades, purees or sauces featuring many ingredients also present ample marketing potential for these olives.