One of the best ways to engage your audience on Instagram is to create Shareable and Saved content. MVMT, a lifestyle brand, runs regular contests that encourage users to tag friends. In addition to using Shareable/saved content, you can also use Branded hashtags and Location tags. Engaging users with user-generated content is another way to increase engagement. MVMT has been doing it for two years now and continues to grow in popularity.
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Shareable/saved content
One of the best Instagram engagement strategies is publishing posts that people can save. For example, if you’re an interior decorator, you might create posts with quotes about goal setting and never giving up. You can also post tips for getting toddlers to sleep faster if you are a parenting coach. Whatever you do, the more people save your post, the higher it will appear in their feed and get a spot on their Explore page.
There are many ways to share/save content. However, one of the most effective strategies to do this is to write posts that evoke emotion in the viewer. These types of content are often humorous, relatable, and controversial. They’re best presented as memes, text graphics, or repurposed Tweets. By creating shareable content, you can revive your engagement rate.
Branded hashtags
If you want to gain more followers on Instagram, brand posts should contain unique, branded hashtags. Although most brands can benefit from using generic hashtags for their posts, it is better to use them in combination with a niche-specific one to create an image that is unique to consumers’ minds. One example is Herschel, a leading American backpack manufacturer. They created a limited-edition luggage line with Coca-Cola and used the hashtag #WellTraveled on Instagram to go viral.
Using branded hashtags is an effective way to spread the word about a business, find relevant content about it, and create a community around it. Businesses account for 70% of the most popular Instagram hashtags. These hashtags can be as simple as a brand name or inspirational message. Then, people can follow all the posts with the hashtag. Your posts will appear in the Recent section of search results if you use branded hashtags.
All relevant posts should include branded hashtags. However, the most common ones are usually placed at the bio. Bios include a call-to-action encouraging hashtag use, so that you can remind your followers to use this hashtag. You can also use the hashtag in your bio to encourage your customers to use your hashtag in their Instagram posts. Branded hashtags for Instagram engagement strategies should be used in all posts, as well.
A hashtag tool can also be used to conduct hashtag research. You can track the engagement level of your hashtags on Instagram business profiles. A good hashtag search tool can give you insight into which hashtags are most popular. This will help you optimize your Instagram marketing strategy. Then, you can focus your attention on those hashtags with high engagement. You’ll also be able to use the hashtags to find new audiences.
Another effective strategy to use branded hashtags is to promote a lifestyle by sharing content. Instagram is a visual storytelling platform. Creating an image for a brand’s content will help build community. You can encourage people to follow the hashtag by featuring them in your posts. If you want to keep your followers informed about the latest news and products, branded hashtags can be useful.
Location tags
Location tags are a great way to increase awareness for your brand. Location-based stories and Explore pages are great places to use these tags. Location tags can increase engagement if used correctly. You can also ask permission to use user-generated content in your captions. This way, you can promote your brand while ensuring that people can easily find your business. These are three ways location tags can increase engagement.
Location tags are one of the best ways to increase engagement on Instagram. Location-tagged posts are much more likely to be shared by users. Instagram users use location search to find local businesses. This feature allows you to post photos of actual customers in your local area. Your business can also be helped by location tags to increase visibility and attract local customers. For small businesses, location tags can be an excellent way to showcase their existing clients and generate new business.
Instagram uses location tags in the same way as hashtags. When a user searches for the place, a location-tagged post will appear. For example, if you own a Korean BBQ restaurant, you can post an image of your signature dish and tag your location. This way, people in your audience will know exactly where your restaurant is located. Clicking the location will take them to the correct search page.
Another way to encourage location-based engagement on Instagram is to host a photo contest. The only catch is that users might not always want to share their content to the location they’re visiting. To encourage users to post photos with a geotagged location, use a branded hashtag. This way, you can monitor the engagement level of the posts. In addition, you can even invite people to recreate your experience and taste everything in your shop.
You can increase engagement on Instagram by using geolocation. Instagram allows users to add a specific location to their photos and videos. This is great for brands with brick-and-mortar locations. This allows nearby people to see more posts from your brand. However, geotagged content can also benefit brands who have brick-and-mortar locations. These tags allow local customers to interact directly with your brand’s products.
User-generated content
Despite the popularity of user-generated content (UGC), many marketers fail to use it properly. This type of content is extremely valuable, but many marketers don’t know how it should be used. Fortunately, UGC is an easy way to win over your prospects. Let’s take a look and see some examples of UGC that are worth your time. Its benefits are numerous.
UGC, unlike traditional advertising, helps brands connect with their customers on a more personal level. It lets real people tell their own stories. While brands may create content that resembles customer testimonials, user-generated content (UGC) allows them to show their human side. Millennials trust user-generated content 50% more than traditional media. Brands can play the role as a navigator by using their content.
UGC also allows brands to get real customer opinions about their products or services. This content is more trustworthy than traditional advertising, as it is created by real people and does not have a financial incentive. And a recent study found that consumers trust content created by customers more than branded content. UGC is a great way for brands to build trust and brand loyalty because it eliminates the “us against them” mentality.
UGC is not rocket science, but it is certainly worth a try. For example, a popular wall at a cafe in Paris inspires customers to post their own pictures of it. Users create user-generated content, which creates FOMO among travelers. However, this approach does require a strategy and clear goals. It is crucial to understand your audience and find ways to engage them on their platforms if you are launching a new product.
A hashtag search is one of the best ways to find great UGC. You can search hashtags for any subject. Brainstorm a list of potential hashtags and then start promoting your campaign with them. Once you’ve done this, keep a spreadsheet for later reference. This strategy will help you get amazing results on Instagram. Once you master user-generated content, your audience will notice the difference it makes.