Social media marketing is a type of digital marketing that is highly effective for brands of all sizes.
In the digital world that we live in, people are connected 24/7 through social media. But social channels are only useful for communication. As a business owner, you can use social media to boost your marketing strategy.
Many social media platforms are now becoming eCommerce channels. They’re adding shopping features that enable customers to buy products directly through the channels themselves, and this is perfect for product-based businesses.
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What Are the Key Components of a Great Social Media Strategy?
Over half of consumers learn about new brands through social media now. As a brand, you can gain more customers and generate more sales by taking advantage of social media marketing.
You can also use social media to communicate with your target audience and inform them of your latest releases to sell even more products.
However, social media is only going to be effective for your business if you create the perfect marketing strategy that contains all of the right components. Below, we’re going to cover all of the important elements of a great social media strategy.
Content Strategy
To post consistently on social media, you’ll need to have a content plan that details various posts that you’re going to publish over the upcoming weeks.
Your posts should align with your brand’s image and tone of voice. They should look cohesive on your social media feeds and should include your brand colors and logo.
Some brands prefer to share photographic content and product photos on social media. Others enjoy creating digital graphics to inform your customers of your products and services.
If you’re taking your own photographs, you can remove the background from a picture to make it look more aesthetically pleasing for your social media channels.
Regular Auditing
Even after you’ve created a great content plan and you’ve scheduled all of your posts for the month ahead, you need to continually audit your posts. You need to track your metrics and determine what type of content is resonating the most with your audience.
Your audit should also look at:
- The login details of your social media channels
- The number of people who are logged into your social media accounts
- The number of followers that you have on each social media platform
- Which content is the best on each platform
- Your engagement rates on each platform
- The frequency of posts on each of your social media channels
Considering Paid and Unpaid Marketing Options
Social media can be free or paid, depending on which features you use. Organic or unpaid social media marketing involves posting regularly and using search engine optimization (SEO) in your social media profiles and captions.
You can also use pay-per-click ads to boost your brand awareness, target a specific audience, and drive sales. Around 64% of people say that they use social media to discover new brands, so using paid aids to reach a niche group of people could significantly enhance the success of your brand.
Read also: How to Choose Social Media Channels for Your Business – Create Your Strategy