As much as 30% of the food in US grocery stores gets thrown away. That’s not only bad for the environment but also the stores’ bottom line.
We can reduce waste by encouraging consumers to make intentional purchases and offer them discounts on food going out of date.
If food in the store doesn’t look appealing, people aren’t going to buy it. Food merchandising is a critical way to drive sales in the grocery store. Want to know how it’s done? Keep reading to find out.
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Keep Up With Consumer Trends
For groceries to maximize their sales, they need to keep up with customer demand. Currently, there’s a trend towards organic foods and more healthy options.
By 2023 the natural food market will be worth $191,973. Grocery stores need to recognize this trend. Stocking more healthy foods and displaying them in prominent parts of the store will help drive sales.
Product Placement is Important for Food Merchandising
A successful grocery store setup takes a lot of planning and thought. The placement of products can make all the difference when it comes to food marketing. If people can’t find it quickly, they won’t buy it.
Food merchandising displays are a great way to promote new items at the end of the aisles.
Shelf placement is important too, if something is placed at eye level, it’s more likely someone can pick it up.
Placing items at the checkout is another excellent way to get them noticed. Things that could be a quick impulse purchase work well in this location.
Use Smart Signage
To get products noticed, another tactic of food marketing is to use signage. Whether it’s on the shelf to display an offer or an interesting fact about an item, signs make things stand out.
You can use signs pointing to a new product in the aisle just in and hang down posters to get customers excited and eager to buy. In the freezer section, you can use signs such as meat case dividers to make it easy for the customer to find what they are looking for.
Keep Things Tidy
Nobody wants to buy from a messy store; keeping the shelves well-stocked and tidy, makes it more enticing.
Colors are also a massive consideration in retail food merchandising. For example, green is more likely to get a customer associating it with health Yellow, orange, and red are more likely to encourage a customer to make an impulse buy.
Having plenty of space in the aisles for consumers to maneuver their cart helps encourage them to spend more time in-store. The longer they are in store, the more money they will spend.
Strong Displays = Better Customer Experience
The way food is displayed can be to make or break as to whether it is bought. This is particularly relevant for fresh produce that has a short shelf life.
Next time you go to a grocery store, lookout for some of the food merchandising tricks we mentioned above!
Want more fun tips and tricks? Check out some of our other articles.