There are a few ways to find relevant keywords. You can look at Amazon’s product searches to see which keywords people are searching for the most. You can also browse product communities and customer groups to see which topics people are interested in. In addition to this, you can use tools like Google Ads Keyword Planner to find high-traffic keywords.
Table of Contents
Negative keywords
If you’re running an Amazon Ads campaign, you should know about negative keywords. Negative keywords are keywords that exclude users with high purchase intent. For example, if you sell plastic tableware, you don’t want your ad to show up when someone searches for “plastic tableware.” There are many different types of negative keywords you can use.
A good tool for creating negative keywords is the Karooya negative keywords tool. It provides ad group and campaign level negative keyword suggestions. It will help you save money on Amazon advertising by preventing your ads from appearing when customers use certain search terms. The tool is free for accounts that spend less than $3000 a month.
It’s also important to be aware of Amazon’s click-through rates. Low conversion rates may lead to Amazon lowering your product’s ranking. This can hurt organic rankings and sales. Using negative keywords can help you protect your organic ranking and prevent keyword cannibalization.
Negative keywords are helpful for both branded and non-branded campaigns. Using negative keywords can help you avoid the possibility of overlap between campaigns, which is costly and unproductive. For example, if you’re trying to sell Crayola crayons, you can use negative keywords to exclude generic terms and prevent duplicated customers from clicking your ads.
Negative keywords are important in Amazon Ads campaigns. They allow you to exclude irrelevant searches that are not profitable. Some keywords perform better than others. For instance, shampoo that is color-protecting might convert better than one that is designed to protect the skin. Therefore, when creating negative keywords, you must keep in mind that some keywords might be better than others.
Negative keywords can be applied to entire campaigns or to ad groups. This allows you to control ad spending more efficiently. This is especially important if you’re trying to target a competitor’s brand. If you’re targeting their brand, you have to be willing to overlook a poor keyword’s performance if you want to compete with them.
The first step in determining which negative keywords to use is to analyze your audience. You should ask questions like: What are the buyer’s needs? How do they benefit from your product? These questions are useful for finding negative keywords. Additionally, you should look at how your competitors are using negative keywords.
Identifying seasonality
One of the first steps in optimizing your Amazon Ads campaigns is identifying seasonality. Most product categories have seasonal cycles. For example, sellers of T-shirts should expect higher sales in summer. However, they should not neglect advertising during slow seasons. It can be difficult to predict the exact timing of peak season.
To identify seasonality, sellers should look at past sales data. By doing this, they can prepare for sales during peak seasons and ensure adequate inventory levels in advance. They can also set their Amazon PPC campaigns accordingly. For this, it is necessary to download search term reports and back up campaign data. A data representation program can help you with this task.
Identifying seasonality in Amazon Ads campaigns is crucial for optimizing your advertising budget. By knowing the peak and off-season seasons, you can optimize your ads accordingly. In addition, you can identify the trends that may be driving sales. For instance, during the holiday season, retailers tend to increase their advertising budgets. This helps them pay off the cost of advertising during the holiday season.
Another way to determine seasonality is to create an audience list and use that information to determine when to run your campaigns. For example, a bag of Halloween candy will have higher demand during Halloween and fewer customers during the off-season. Creating a long-term remarketing list is also recommended for seasonal campaigns. This will allow you to reconnect with prospects who engaged with your brand last year.
One way to improve your Amazon Ads campaigns is to use two separate campaigns for generic keywords and specific keywords. These two campaigns should have descriptive names. You can also choose to turn off the generic keywords during the off-season. This way, you will not be spending money on keywords that don’t sell.
Once you’ve identified your campaign’s goals, you need to start creating your campaign. Then, measure your ad’s performance and refine your strategy accordingly.
Using paid tools to find relevant keywords
There are several benefits of using a keyword research tool. These tools will give you insights on how relevant a particular keyword is, as well as the competition level for it. By using this information, you can narrow down your choices and make informed decisions. Some of these tools are free while others are paid.
The first benefit of using a keyword research tool is that you will gain access to competitor data and on-site keyword trends. Keyword tools are great because they will also suggest similar and related keywords, as well as keyword variations that will give you the best results. These tools are highly beneficial in finding relevant keywords for your Amazon Ads campaigns. To make use of these tools, you can enter a URL and start analyzing the competitors’ keywords. Then, you can use the results to determine the best keywords for your own campaigns.
Another useful tool to use to find relevant keywords for your Amazon Ads campaign is Google Keyword Planner. You can use this tool for free and it will give you a list of related keywords. These keywords are ranked by search volume and relevance. You can also download your keyword list to use for your Amazon advertising campaign.
Using a keyword tool can help you optimize your Amazon listings and increase your sales. Keyword research tools will also help you determine the best prices for your products. You can also use these tools to optimize your PPC campaigns and track your product’s performance. These tools will also show you how competitors rank for a specific keyword and what types of searches are using it.
Another advantage of using a paid keyword tool is the ability to automate the research process across your campaigns. It also allows you to store historical data and connect to more than one Amazon Ads account. Additionally, you can even view detailed insights about your ads, bids, and traffic.
Paid keyword tools can help you discover keywords that have a high search volume. These tools can help you determine if your keywords have high competition, or low competition. Using a paid keyword research tool can save you time and money by allowing you to focus on other aspects of your campaign.
Using Google Ads Keyword Planner
To use Google Ads Keyword Planner, you must have an AdWords account. If you do not have an account, you can create one by following the steps outlined in the Ultimate Beginners Guide. You can also create a new campaign by using your preferred daily budget.
While you can make use of Google Ads Keyword Planner to find relevant keywords, you may want to avoid the paid ads that accompany this tool. Instead, consider using the free version of the tool, which is available without AdWords. It’s easy to use and can provide you with useful insights. You can use it to determine new keyword opportunities, forecast the effects of Google Ads, and even find out what terms your competitors use to drive traffic.
You’ll want to find keywords that are relevant to your products and market niche. The Keyword Planner can help you do this by providing suggested keywords based on your landing page. However, these are likely to be too broad, so you’ll want to spend some time finding keywords with a high level of relevance and search volume.
Another way to use Keyword Planner is to spy on your competition. Enter a keyword that relates to your products and services in Google and you’ll get suggestions based on their popularity. The Keyword Planner will provide estimates of how many times a specific keyword would generate traffic. Keyword planner also includes the estimated cost per click for the keywords.
You can also use Ahrefs to find relevant keywords. Ahrefs is primarily a backlink analysis tool, but you can also use it to learn from successful Amazon sellers and their keywords. This tool has built-in filters and allows you to download a list of search queries that make sales. A good keyword list will be the perfect “starter kit” for your Amazon Ads campaigns.
Ahrefs has keyword planning tools. You can filter results by search volume, word count, and relevance score. Then, you can download keyword ideas and use them for further research. You can create a spreadsheet based on these keyword ideas.