There are plenty of ways to innovate your content marketing strategy. You can experiment with social media planners, use user-generated content, or create hyper-personalized content with artificial intelligence. Experimentation is the key to success. Here are a few ideas to get you started. Read on to discover new ways to market your content!
Experimenting with new content marketing approaches
Experimenting with new content marketing approaches is an effective way to test new ideas and reach a broader audience. By testing different approaches, brands can minimize risk and capitalize on what works and eliminate what doesn’t. Experiments can also help brands diversify their voice by creating a variety of content formats, partnerships, and distribution channels. In addition to reducing risk, content experiments also allow brands to refine their content strategy based on data.
One of the most effective methods of content experimentation is testing different types of content, like blogs or social media posts. Aside from blogs, content experiments can also be carried out through videos, infographics, and ebooks. While it might be tempting to repeat the same approach to reach a new audience, content experiments provide unbiased information that can help guide future content decisions.
Using social media planners
Social media is constantly evolving, and one of the biggest challenges content marketers face is generating fresh and interactive content. While there are many ways to produce this content, short-form videos are gaining steam on social media and have a high engagement rate. Fortunately, there are some steps you can take to ensure that you’re producing the best content for your audience.
When planning your social media content, start by defining your goals. Once you have your goal in mind, decide how you’ll reach those goals. Next, determine what social media channels you want to focus on. There are plenty of tools available to help you manage this process, including a social media calendar. Some of the best ones include Buffer, Hootsuite, and Trello. Each of these tools has free plans and can help you plan your content better.
Once you’ve defined your content mix, you’ll find it easier to come up with ideas for new social content. This will also help you establish a rhythm for your posting schedule. You don’t want your audience to be scrambling for content to view, so plan ahead to avoid this problem. And don’t forget to allocate the resources necessary to support your social media presence. Remember, not all ideas require a large amount of time, so it’s important to budget accordingly.
Creating User-Generated Content
Creating user-generated content (UGC) is one of the easiest ways to engage customers and promote your business online. It encourages greater engagement and action. It also helps you build relationships with your audience. For example, consider a popular cafe. Customers line up to take pictures of its famous wall. Creating user-generated content allows you to provide an authentic buying experience.
UGC can be in the form of articles or blogs. You can include these in your email blasts or on sales pages. The more you promote your UGC, the more likely your audience will want to contribute. UGC can also help you create a sense of community, which is a key goal of content marketing.
The most popular form of UGC is video. This type of content is particularly popular with Millennials, who trust it 50 percent more than traditional media. Using this type of content can help you increase brand awareness and boost conversions. The Millennial generation is also the biggest consumer market, and they’re expected to spend $1.4 trillion by 2020. But even though Millennials are willing to buy products and services, 84% of them don’t like the traditional ways of advertising. Using paid ads, TV commercials, and magazine spreads won’t work with them. User-generated content is an inexpensive and highly effective way to expand your brand’s reach. For example, GoPro relies on user-filmed videos to keep its YouTube channel relevant. Its three most popular videos have more than 400 million views each.
As with any content marketing strategy, user-generated content must reflect your brand, be relevant to your target audience, and support your goals. By creating user-generated content that is authentic and relevant to your audience, you can merge the creative efforts of your customers with the creativity of your brand. For the most effective UGC, you must leverage the power of social media to create a community. Engage in conversation, encourage sharing, and respond to comments to encourage a dialogue with your audience.
User-generated content has proven to increase brand visibility, create trust, and increase sales. It has the power to spread word-of-mouth across platforms and is the digital equivalent of a personal referral. Moreover, it educates consumers and influences them far and wide. Even brick-and-mortar businesses can benefit from this type of content.
Using AI to create hyper-personalized content
The adoption of the Internet of Things (IoT) has grown rapidly in recent years. These devices can gather vast amounts of information that can help businesses create hyper-personalized content for their customers. Such personalization can improve customer service, competitiveness, and loyalty. Here are three ways AI-powered applications can be used to create hyper-personalized content.
Hyper-personalization relies on data about a person’s preferences, such as their interests, purchasing decisions, and location. It also uses profile and demographic data to tailor content dynamically. According to one study, 81% of consumers would prefer to receive timely and personalized marketing messages. In the past, businesses relied on demographics and manual customer segmentation to create tailored messages based on consumer profiles.
AI tools also help businesses integrate unstructured data in a way that is more “human.” For example, a business can use data from support calls and customer social media posts to build a personalized profile of a customer. Using AI tools to adapt existing content to the needs of a mobile browser can help improve the customer experience. This can boost conversions across multiple channels. In addition, AI helps businesses build communities around their brands.
AI-powered content is becoming a hot topic for marketers. AI can process large volumes of data in real-time, which allows brands to create hyper-personalized content that appeals to a specific audience. For example, AI applications can provide a brand with factual information, images, videos, instructional materials, and even community discussion forums.
Using AI to create hyper-personalized marketing content is an effective way to become proactive in addressing customer needs. Unlike traditional advertising, hyper-personalization allows businesses to respond to changing consumer preferences and tastes in real-time. As a result, customers are more likely to trust a brand that offers personalized experiences.
By leveraging real-time behavioral data and AI-powered technology, hyper-personalization can improve customer loyalty and create memorable shopping journeys. Moreover, it helps brands build a positive brand image among their customers by understanding their preferences and matching products to them. Moreover, hyper-personalization can increase revenue from new customers.