New York Knicks star Kristaps Porzingis recently signed a lucrative endorsement deal with adidas, which will pay him between $3 million and $6 million a year, depending on incentives. Porzingis had previously endorsed Nike while he was playing in Spain. However, Adidas did not respond to his lucrative endorsement deal. This endorsement deal is the largest ever signed by an athlete born in Europe. The Knicks signed the rising star in order to protect their reputation.
Kristaps Porzingis was signed by the Knicks last month. His signature shoe will likely feature the team’s color scheme. If he does, Knicks fans will be likely to buy the Knicks-themed footwear. Porzingis’ popularity has reached far beyond New York. He has been ranked in the Top 10 for NBA jersey sales each season. If he wears the same color scheme as the Knicks, his signature shoe could boost his marketability even further.
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