New Balance’s performance models are dominated by the Abzorb cushioning system. Made from proprietary foam materials and Dupont Engage Isoprene rubber, the Abzorb cushioning system disperses force away from the point of impact, reducing the amount of energy transmitted through the shoe. Consequently, the Abzorb system reduces pain in the heels, ankles, and back.
Abzorb technology provides superior cushioning, stability, durability, and comfort. Because of its consistent size, shape, thickness, and consistency, cellular foam resists compression set. Abzorb retains its cushioning properties longer than EVA foams. Abzorb’s cushioning capabilities are not limited to its lightweight, but it also provides a smooth ride.
New Balance is committed to sustainability and produces shoes that are durable, comfortable, and re-imagined with modern design. The “Made in USA” series of shoes emphasizes manufacturing in the U.S.A. and UK. The company’s 990 running sneaker launched in 1982, and was a breakthrough in running shoes with its innovative Encap technology. The new design allowed the foam to retain its shape and bounce longer.
The New Balance Abzorb is designed for runners who are serious about their running shoes. The brand has used its top-tier foam to make different versions of the Abzorb shoe. The result was the ABZORB SBS and DTS, FL, as well as REVlite. This springy foam is incredibly light and provides a superior cushioning system for long distance road runners. This technology is also popular among lifestyle sneaker enthusiasts.