Ranking a website isn’t easy, especially when there are tons of factors to consider for this matter. Search Engine Optimizing (SEO) analysts need to work through these factors to ensure their sites rank and Google identifies their authority too.
That is why marketers need to associate themselves with important ranking factors. But what elements should one focus on? We’re here to illustrate 5 of these elements that SEO analysts should consider for effectively ranking their site. So, without further ado, let’s dig into them:
Table of Contents
1. Good Page Experience
From design to navigation to loading speed and mobile-friendliness, you must ensure to follow certain measures that will provide a good page experience to your users. In doing so, securing the components for your page is important too and for that you need to ensure that your internet doesn’t mess up in any way.
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In doing so, you should use HTTPS to keep the site secure, embed components according to mobile optimization needs, and check if the current UI/UX is feasible as per display needs or not. Immense factors have to be considered for this matter, which you can know while developing the site.
2. Content Performance
With the latest updates from Google, optimizing content has become even more important. Not only does one has to ensure that quality content is published, but it should also be useful in the way that it offers value and utility to the visitors.
For instance, the users may look up various DIY methods for cleaning carpets. For your website to rank in this matter, it should offer insights that are catering to the query presented above. It should understand that the users are looking for DIY solutions and should offer them right away.
Unable to do this will simply discard your content and your website or page won’t be ranking. That is why maintaining content quality is quite crucial today. Good quality content will surely rank your page and you’ll benefit from it in terms of improvement in the authority of your website.
3. An Optimal Use of Keywords
Yes, content performance is one thing but optimizing the content you’re posting on your site is another. You need to ensure that your content is optimized for the right kind of keywords. In doing so, ensure that you don’t stuff your content with too many keywords because that’s not what Google is looking for.
When it comes to using keywords, make sure you’re naturally adding them into your content, fulfilling the intention instead of stuffing them. It should look as if you were legitimately looking to write for the given query and not just stuffing the word in.
Keywords are what the users are looking for online and offering them relevant content will surely rank your site higher. Moreover, with the right positioning of your focused keyword, you can increase the overall exposure of the site and get more users for it.
But one thing to note here is the selection of the keyword that you want your website to rank for. Choosing such a keyword that is most searched for will orient your site to what most users are looking for. Ultimately it’ll increase the authority of your website and if your content is performing well too, it’ll rank higher in no time.
4. Mobile Friendliness
Another important factor that SEOs should be considering today is building mobile-friendly websites. Today, most of the users are online via mobile phones, which increases the importance of building sites that are easily viewable on mobiles.
The element we discussed earlier optimizing page experience also relates to mobile friendliness. Making your website easy to access on mobile will allow users to visit and interact with the site without any hassle.
Plus, with more users shifting to smartphones and the increased need to access everything on the go, your website must work competently on mobile too. For that, it should be optimized in terms of several elements that are concerned with the optimal display of the site.
For starters, layout, page loading speed, content distribution, UI/UX, etc. are some of the factors that you need to consider when optimizing your site for mobile-friendliness. It’s one of the important steps to take and doing so will surely provide effective growth too.
5. Relevant and Authoritative Links
Another important factor to consider when ranking your site is finding relevant and authoritative links. The reason why relevant links are important is that they should lead users to similar sites/content to what they’re looking for.
For starters, if you’re hosting a site featuring cooking information, then having an automotive backlink will not do justice since it’s not relevant. In addition, finding high-quality and authoritative links is another important factor because the higher the authority of the backlink, the greater the value of your site and your ranked keyword.
Therefore, whether you’re ranking your site for the organic or paid keyword, then ensure that you’re finding the relevant and authoritative link. This will give your site enhanced performance and it’ll grow in terms of ranking for sure.
Closing Thoughts
Even though these aren’t all the factors that are important for ranking, following them competently will help your site rank amazingly. Just ensure to integrate these into your site and monitor the progress so that you know what’s going on and to know how your site’s progressing.
Read also: How To Do SEO for eCommerce Websites