If you’re a sports fan, chances are you’ve heard of some of the 50 brands Shaq owns, including Papa John’s, Fruity Pebbles, and AriZona Cream Soda. But did you know that he also endorses dozens of companies? If you didn’t know, Shaq has a lot to spend and it doesn’t look like he’s going to slow down anytime soon. He’s not just a sports star, he’s a business mogul, with an impressive portfolio of endorsements.
Besides owning Muscle Milk and Vitamin Water, Shaq also has a few other business interests. He has equity stakes in Google (pre-IPO), Five Guys franchises, and a clothing line, as well as real estate. He has also made big business moves. TIP Solutions, a startup company, has partnered with him to launch a smartphone application that allows users to receive and respond to calls using their favorite photos as well as custom voice messages.
CytoSport, one of the Shaq owned brands, has partnered with the NBA to create a special-edition bottle of Muscle Milk featuring augmented reality. A special bottle of the protein drink will allow consumers to view virtual Shaquille O’Neal’s videos by being held close to a Webcam. The bottle will link directly to a page with a virtual Shaq video.
Another one of Shaq’s many endorsement deals is with Papa John’s. He’s signed a three-year deal with the company for endorsements. He plans to invest in nine Papa John’s restaurants in Atlanta. He will be their brand ambassador in return. The NBA star makes $20 million annually from endorsement deals and he makes a great deal of money in the process. Shaq has also endorsed brands such as Muscle Milk, Vitamin Water and Fruity Pebbles. AriZona is an all-natural soda brand.
Two of Shaq’s most loved products are Auntie Anne’s, Vitamin Water, Muscle Milk and Vitamin Water. He has stakes in the Sacramento Kings, PointsBet, and WynnBet. Before Google went public, Shaq also invested in Google. Google is worth more today than a trillion dollars. The NBA star also invested in Google before it went public and is now one of the most well-known entrepreneurs in the world.
Two new stars have been announced by Shaq-owned brands Cocoa Puffs and Fruity Pebbles. Shaquille O’Neal is Team Fruity’s second-largest fan. His throwing power is used for the delivery of the fruity pebbles. “Fruity!” said O’Neal, who is the second-biggest fan of the cereal.
Shaq is very selective about the brands he works with, despite celebrities often pledging their services and products. Shaq stated that he only endorses products that he uses and likes. This is why he turned down deals with Starbucks and Wheaties. Shaq claims that he doesn’t eat these products and instead focuses on brands he uses. Fruity Pebbles and Arizona Cream Soda are among his most popular products.
Shaq is the owner of more than 150 Five Guys franchises, as well as more than 15 Auntie Anne’s pretzel stands. He has $20 million worth of endorsement deals that revolve around brands he loves, such as Arizona Cream Soda and Fruity Pebbles. He also has more than 40 24-Hour Fitness locations and even has a stake in Google before it went public. Shaq has used his brand power to influence corporate governance, diversify portfolios and diversify the companies he represents.
Shaq made several investments during his playing career. He held stakes in Carnival Cruises and Fruity Pebbles as well as Gold Bond and Icy Hot. He also holds a stake in Sacramento Kings. He owned several brands throughout his basketball career, including Fruity Pebbles and Icy Hot, Buick and Arizona, as well as Zales. He was able to use his size and personality to increase his business profile.
AriZona Cream Soda
The Hall of Fame bound four-time NBA champion is putting his stamp on a new soda. The new line, called “Soda Shaq”, is being launched by the AriZona Beverage Company. The soda, which is made with real cream and sugar, comes in four different flavors: vanilla, orange, peach and pineapple. There has been some controversy about the soda. Several other well-known athletes have endorsed the brand, including Gatorade, Sprite, and Sugarpova. It will soon be sold at retail locations across the country, and Shaq isn’t the only NBA legend behind the brand.
The NBA star has a thriving restaurant franchise, and many of his endorsement deals are for food or beverages. He actually earns a significant portion of his $20 million annual salary from endorsement deals. He endorses products such as Vitamin Water and Fruity Pebbles. He recently added AriZona Cream Soda, an all-natural soda brand, to his portfolio.
Shaq is also the owner of several restaurants franchises and holds equity in other food companies. He also has a jewelry and clothing line. He has even branched out into children’s books. Shaq is also very active in the entertainment industry, starring in rap and DJ’ing. In addition to food, he also owns equity in Vitamin Water and Muscle Milk.
AriZona Beverages was founded in 1992 in Brooklyn, NY. The brand offers top-quality beverages in unique packages. Its stance in the beverage industry is unmatched. It doesn’t make sense to spend money on extravagant advertising campaigns. Instead, it stays ahead of the curve and draws inspiration form its large social media following. AriZona is always ahead.
A new deal has been announced between the NBA player and the pizza chain Papa John’s. The NBA star will make more than $4 million over the next three years as part of his endorsement deal. He will also receive 87136 shares of the company’s stock, which is worth more than $8.5million. The deal also includes the marketing of a new pizza called “Shaq-eroni,” which is available at all Papa John’s restaurants. The new venture is open to all who wish to purchase a Shaq-designed Pizza.
Shaquille O’Neal, who was embarrassed by the company’s “We’re Not Racist” ad, has now stepped in to help rebuild the company’s image. He joined the board of directors and invested in nine Atlanta-area locations. He replaced former owner and CEO John Schnatter, who was removed from his position as the company’s chairman last summer. The former basketball player claims Schnatter was wrong to fire his.
Although the deal between the NBA star and Papa John’s was unexpected, it may have been the right decision for the brand. The basketball star has spent millions on his endorsement deal with the pizza chain. His involvement has helped the pizza chain put its name in a better light. Shaq has reportedly been the best-selling NBA player since LeBron James. But what is the reason for the NBA star’s investment?
The NBA star is a natural businessman. He has earned $400 million in his 19 years playing professional basketball. O’Neal also owns Five Guys burgers and has connections with Auntie Anne and Krispy Kreme. In addition to Papa John’s, O’Neal has ties to Krispy Kreme doughnuts and Krispy Kreme. The NBA star recently hosted a Super Bowl party sponsored by Papa John’s.
After O’Neal left his position as CEO of the pizza chain, Schnatter stepped down as board chairman. The former NBA star is still the largest shareholder. However, Schnatter hopes to foster a more inclusive culture in the corporate office. His success is a result of hard work. But what is the future of Papa John’s under O’Neal? And what happens to his company’s stock?
|Like, share, and tag a friend who would also love to read this. Visit Updated Ideas regularly to get updates on new posts!|