Sunisa Lee, 2020 Olympic gymnast, began her freshman season at Auburn University after a great Tokyo Olympics. Her social media presence has skyrocketed. She has almost 7,000 Twitter followers and over 198,000 Instagram fans. She has been part of several notable endorsement deals, including one with American Eagle and Vuori Clothing. How do these deals stack up? What are the risks for the athlete?
The NIL program is intended to improve the relationship between college athletics, international competition, and other sports. The goal is to allow gold medalists to attend college and continue their education without having to go pro. Then, like Lee, they can make a living with their sports endorsement deals. Suni Lee scored a perfect 10, but it wasn’t easy for her to get the deal. Suni Lee, who is still in college, is a bright spot in Auburn’s athletics program.
Suni Lee won’t become a millionaire overnight because of her Olympic gold medal, but she can leverage her social media followers to build a profitable business. Posts on Instagram, Twitter, and TikTok earn her up to $10 per thousand followers, which is a good amount to make. Suni Lee even started a podcast, which could prove to be very lucrative for the former Olympic gymnast. But despite her high-profile status on social media, she’s not planning to become a professional.
Although it seems like a strange idea to combine college training with a lucrative endorsement deal, Suni Lee has managed to balance both. She has been a huge star in gymnastics for over a decade, and her gold at the Tokyo Olympics will certainly be her most celebrated achievement to date. Her NIL deals are also an interesting way for college athletes to make money, and Suni Lee is an example of this.
Many NCAA athletes don’t realize how lucrative it can be to capitalize on their fame. Many of them must return to school to reap the benefits of their post-Olympics fame. Yet, she could make $1 million. It is unclear how much she will make from NIL deals. Let’s find the answer. Let’s see if she does.
Lee was offered many opportunities after the Tokyo Olympics. Lee had the opportunity to join Simone Biles on her post-Olympic tour. But she decided to join the cast for ABC’s “Dancing With the Stars”, 2021. She will be competing alongside fellow gold medalists Shawn Johnson, Laurie Hernandez, Nastia Liukin. If you are interested in joining Suni Lee on this show, be sure to tune in tonight at 8 p.m.
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