While you may be an expert in your practice area, you may not be a marketing pro. Therefore, when designing a quality website, you might need extra help to create a site that’s engaging, easy to navigate, and encourages browsers to inquire about your services. Luckily, it’s easier than ever to design lawyer websites, especially if you have some helpful tips at your disposal before you get started.
Table of Contents
Branding
Your law firm web design should implement your firm’s brand throughout. Your law firm should have a logo displayed in the header throughout your site to create brand recognition. If you don’t have a logo, have one designed before you start building a website.
Branding goes beyond a logo. It would be best if you also had a color scheme and font choice that reflects your brand. You should use these colors in your site’s backgrounds, buttons, hyperlinks, and other elements. It will create a cohesive look that can set you apart from other law firm websites as more polished and professional.
Functionality
A good website should be focused on functionality. When designing your firm’s site, keep in mind that users will browse your site from various devices and create a website that is responsive to mobile and desktop browsers. Avoid unnecessary links and fonts that are difficult to read.
Don’t use colored fonts, animations, or other graphics that will distract the user and make it difficult for them to navigate your site or cause it to take too long to load. A clean, clutter-free page will load quickly and be much more engaging than a site bogged down with too many visuals.
Clear Content
A site can look great, but if it lacks content, it will not be considered a successful website. Work on developing quality content that will clearly define your firm’s mission. List all your services and practice areas so people can determine if you are a good fit for their needs.
In addition to clearly listing your services, you should also have a list of your employees and their credentials. For example, if an employee attended a top law school, it could help your business, as many people want to be represented by an attorney with a prestigious background.
Another piece of quality content is testimonials from past clients. Before making decisions, people often lean on the advice and experiences of others. Having a testimonials page can ease any hesitations people may have and give them a glimpse of what it would be like to work with your firm.
Leverage SEO
After designing your site, you will need to drive traffic to your page, or people won’t be aware of your firm. SEO, or Search Engine Optimization, is a great way to improve organic traffic on your site. When creating keywords, consider your audience. Your site will show up in search results based on what people search. Use keywords that make sense for your practice area. For example, if you specialize in injury law, you’ll want to use keywords such as “injury attorney” or “compensation after an accident” to attract the right audience.
Keep these helpful tips in mind as you design your law firm’s website, and you’ll be rewarded with higher click-through rates and more requests for your professional legal services.
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