Whether you’re just starting out in internet marketing or have an established website and digital brand, content is king. Almost everyone has a blog, and with almost 4.5 million blog entries written every day, it can be difficult for your company to stand out.
Whatever worked in the blogging world five years ago isn’t going to work now. That’s why we’re sharing some tried-and-true methods for brainstorming and writing your own blog entries with you today. Come with us!
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Why Is Great Blog Content Necessary?
One of the most effective techniques to increase SEO is to start a blog. The way your blog entries are written and presented affects your rating, from headers and photos to metadata and keywords.
However, before delving into the complexities of SEO, keep in mind that the objective should always be to provide the greatest content possible. There are several things you can do to affect SEO and steer your content, but as long as assisting your readers remains your primary goal, you’ll be on the correct track.
We talk a lot about SEO, but blogging is also an important part of your entire marketing plan. “Content is king,” as you may have heard, and in more ways than one. Your website’s content is frequently the first impression prospects have. If you work from home, it’s probable that your blog is the primary way for clients to learn about you and your company.
Blog entries are an excellent approach to demonstrate your expertise as an adviser and educate your consumers. Perhaps you deal with Millennials and are frequently asked how long it will take to repay college loans. This is an excellent time to write a blog post to which prospects and clients may be directed to learn more. These sorts of blog entries are in high demand and allow you to demonstrate your expertise. More significantly, they allow you to establish trust with prospects who will be entrusting you with their life.
Blogging is also an excellent way to demonstrate your company’s culture. Do you write in the first person, which is more personal, or in the third person, which is more professional? Do you want to write in a funny or plain and to-the-point tone? Do you prefer a writing style that emphasizes family values or one that aims to support small businesses? It is entirely up to you and how you want your company and services to be viewed.
Conduct Research
Blogging may be quite rewarding, but only if you do it correctly!
The first step is to choose the keywords you want to target. If you’re unclear about which keywords to use or want to find more, free tools such as Keywordtool.io, Google Search Console, and Google Keyword Planner can assist.
After you’ve decided on your keywords, you should perform a reverse search. Simply search for the terms you want to use. The material that displays will provide an indication of search intent – the sort of stuff that Google believes searchers are seeking for.
For example, if you search for something and get a range of videos in the top results, you know that video material is prioritized for this particular search. However, if you locate blog entries inside the search results, you know you’ve found a fantastic blog topic. You may go even farther by looking at the top results. What kinds of topics do they cover? What is the layout of the page? You should not replicate these; instead, utilize them as a window into what Google and other search engines are emphasizing.
Finally, the “People also ask” and “Related searches” areas of the search result page might give further insights regarding search intent. These places, located around the center and bottom of the search page, give questions and extra keywords connected to your search. These can be utilized in your content to assist in answering search intent. For example, if you come across a question under the “People also ask” area, try using it as a header in your blog.
Continue to be relevant
When writing, it is easy to stray and get off-topic. You may be writing about “How to use online check stub makers.” when you come up with some amazing college preparation suggestions for parents. You risk perplexing both your reader and yourself.
Blogs are a wonderful way for advisers to demonstrate their in-depth knowledge of a subject, so stay on topic and be descriptive. Making an outline of what you want to address before writing your blog is a good method to remain on topic. You’re the expert, and your readers are looking to you for help, so be precise and attempt to write from their perspective. If you have several categories, such as retirement, college preparation, invoice generators and tax planning, you may reflect this on your blog to provide clarity for both you and your reader.
We also believe in brainstorming, so if you come up with any fresh blog post ideas while writing, make a list.
Use the Appropriate Number of Words
According to some authorities, shorter blogs are preferable because your audience does not have time to read. According to some sources, lengthier blogs are preferable since they increase reputation, authority, and SERPs.
Since Google’s Hummingbird update, there’s been a new secret ingredient to being seen on the Internet: lengthier content means higher ranks. Google has said that material with 2,000 words or more would rank higher on search engines than content with 500 words or fewer.
If you don’t have enough high-quality material to fill that space, your blog will ramble and the length won’t benefit you. When blogging, the most essential thing to remember is quality. If the issue you’re writing about simply requires 500 words, that’s all you need to write.
Make use of an editorial calendar
Organization and preparation are essential, especially when adding blog writing to your regular financial services obligations.
This will not only hold you accountable, but it will also serve as a repository for all of your creative content ideas. You may create monthly themes, specific blog post ideas, and spread each piece out with appropriate time in between in your editorial calendar. Whatever schedule you select, stick to it and make sure it works for you.
Creating a blog article every day undoubtedly seems intimidating, doesn’t it? Right. We’re not suggesting you have to blog every day, especially if you’re just getting started. As you get started, we recommend posting 4-6 posts every month.
Examine Your Competition
Looking at your competitors is a terrific method to get ideas and motivation. Benchmarking is not a relic of the past – you’re frequently speaking to the same audience, so look at what works and what doesn’t.
You may look at their most popular posts to see why they are so popular. Then, take comparable blog post ideas and improve on them. What did your competitors lack? How might they have added more value to the reader’s experience? Keep these principles in mind when you develop a blog article that covers all your prospects want to know and begin imitating your competitors.
Read also: How Can SEO Improve Your Business?