There are a variety of business models to choose from in the clothing industry. Some businesses specialize in high-end luxury clothing while others sell everyday wear at a moderate price. Depending on your business model, you may offer one or more of these options. Your products can be sold directly through your website, on third-party websites, in-store, and through big-box retailers nationwide. You will need to plan for distribution through a variety channels, regardless of the type of business you choose.
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Although the terms “high fashion” or “haut couture”, are often misunderstood, they do have specific meanings. We will use the term “high fashion” in this article to refer to clothing created by a well-known fashion designer. Here, we’ll discuss the differences between the two terms and provide an explanation of what each means. To understand the differences, we can first look at the word “couture.”
A fashion company must offer haute couture designs to a specific customer base in order to be considered haute couture. It must have an atelier in Paris, employ at least 15 full-time technical personnel, and publicly show at least 50 unique day and night designs during a fashion season. This organization is comprised of registered members, guest members, and foreign correspondents. To become a member, a fashion designer must be a registered member and have at least one atelier in Paris.
A successful haute couture clothing business can be as expensive as a luxury vehicle. Haute couture is not like the fast-fashion industry. It is ethically produced and designed with customers in mind. It preserves the cultural heritage of the region and keeps fabric arts alive. It is no longer confined to Paris, however. It is becoming more common in the United States where you can find designer clothes at a fraction of the cost.
Although many people view the high fashion industry as a luxury venture, there are many benefits to owning an outfit business. First, it gets a lot of attention. A high-end clothing business is able to attract a high-end clientele and enjoy international acclaim. This is why it is so important to take care when operating a high-end clothing business. Although it may seem difficult to start, your business will grow with the initial investment.
High-end clothing businesses should be able meet the strict requirements set by the French government. Haute couture is determined by the industry’s certification bodies, the Chambre Syndicale de la Haute Couture, Paris. To be a member of the Syndical Chamber for Haute Couture, a clothing business should employ 15 or more people. It should also have at most 20 technical workers and one to two private fittings.
Before ready-to-wear clothing was made available in mass quantities, it was a niche industry, with garments being handmade and distributed through boutiques (equivalent to department stores and shopping centers today). The rise of ready-to wear clothing has brought with it a new group of customers with high purchasing power. Many traditional, hand-made garment makers were threatened by mass production. Since then, ready-to-wear apparel has gained popularity and evolved.
Although the modern garment is often made of materials that are not the highest quality, clothes used to last for many years. Archeological records show that merchants in Ancient Babylonia were shipping ready-to-wear garments as early as 1400 BCE. In Ancient Rome, clothing workshops could employ up to 100 people. The idea of a small shop selling clothes was revolutionary at the time, and has since become an established business model in many regions.
Mass-production was popularized during the industrial revolution. However, mass-produced clothing is now an option to custom-made clothing. Mass-produced clothing tends to be more expensive and is usually made for high-end occasions. Ready-to-wear garments are designed and manufactured with standard sizing and cut. Fashion designers can sell high-end clothes at affordable prices. They can also cater to the needs of the mass-market.
Fashion for the fast paced world
Fast fashion is the business of producing and selling new clothes in the shortest amount of time. Several brands produce 52 “microseasons” each year, or a new line of clothing every week. Some, such as Zara, have even switched to bi-weekly deliveries of new merchandise. This rapid turnaround time means that consumers can’t get bored with the current inventory. Fast fashion clothing can be worn quickly and is inexpensively made.
Regulators are beginning to pay more attention to the negative effects that fast fashion has on the environment, but this is not happening at the same pace as the industry. A special parliamentary committee in the U.K. examined the impact of fast fashion on the environment and labor. It recommended the introduction of a one-penny tax on clothing, which would improve textile recycling. The government rejected all recommendations of the committee. California’s state assembly failed to pass a bill to hold fashion companies responsible for wage theft by third parties contractors.
Apart from the harmful impact on the environment, fast fashion clothing is also harmful for the workers involved in production. The industry produces massive amounts of waste, including toxic dyes and synthetic materials. In the US alone, 11 million tons of clothing are discarded every year. Fast fashion garments contain toxins, lead and pesticides. These clothes end up in landfills. These clothes leave a huge carbon footprint. These clothes have a very short lifespan and are not good for the environment.
Zara, the flagship brand for Inditex, is one of the most well-known names in fast fashion. This is a great example of how quickly the industry can change. Zara designers can design a new item in just four weeks and then modify it in two weeks. Zara has a very short supply chain, with more than half of its factories located near its corporate headquarters in A Coruna, Spain. It also has factories located in Turkey and Morocco.
The negative effects of cheap textiles and other materials only get worse. Polyester, which is made from fossil fuels, is the most popular fabric used in fast fashion. It contributes to global warming. These textiles also shed microfibres which contribute to plastic pollution in the oceans. Furthermore, even “natural” fabrics are problematic on the fast fashion scale. Conventional cotton is extremely water-intensive and requires pesticides and large amounts of water. This puts extreme stress on water basins.