Video has long been heralded as the future marketing medium, but the future has arrived. You will fall behind if you do not use video in your marketing approach. There’s no need to be concerned about getting started. Even if you cannot afford to engage an in-house video production team, there are a number of highly experienced organizations that can provide the video production services you require.
A video is a strong tool for communicating your message, motivating your audience to feel, think, and act in a specific way. When done correctly, the video may be one of the most powerful conversion drivers, regardless of your business or industry.
What does it take to be a good video marketer?
Whether you have an in-house team or employ a video production business to handle your video marketing, there are three types of video production services you should either execute yourself or ensure the company you hire offers:
Preproduction is a video production service that incorporates both creative and planning elements. This includes services such as video production, such as:
- Evaluating the aim, target audience, mode of communication, and tone of your video
- Creating a budget
- Pitching and creative development
- Outlining shot lists and storyboarding (the scenes you want to include in your video)
- Scouting for a location (looking for places to record your video)
- granting permission (getting the necessary permits from your municipality)
- Preparation and rental of equipment (as needed)
- Recruiting subcontractors (as needed)
The initial stage of video production service is preproduction. It happens behind the scenes, but it’s perhaps the most crucial component of making a video that achieves the objectives you want it to the source. You’ll never attain the desired outcome until you put in the effort on the front end. This is where you’ll lay the groundwork for your message. It involves two distinct video production services: artistic and logistical.
The creative side is developing and refining your video concept, writing a script, storyboarding, and ensuring that you completely grasp not only the story you want to tell but also what you want viewers to do with that story.
The actual video shoot is the production component of video production. Here are some of the video production services (as well as workforce considerations) involved in the process:
- From inception to completion, the Producer is involved in all stages of production. This comprises budget coordination, oversight, and management, as well as talent, crafts, and other activities.
- The Director of Photography (Main Camera Operator) collaborates with the Director to bring the script’s vision to life. They are in charge of the Camera and Lighting Departments, as well as creating the images that tell the tale.
- The Assistant Camera Operator is in charge of identifying a sync point between video and audio with a clapper board (slating), ensuring proper focus, and changing batteries and recording media.
- The Field Audio Engineer is in charge of mixing, reproducing, and manipulating sound and effects.
- The Gaffer is the lighting department’s head. They are in charge of creating the lighting strategy.
- The Grip designs and constructs the set for a film, commercial, or television show. Grips are responsible for the equipment that supports the cameras and lighting.
- Makeup artists must be familiar with and comprehend makeup, as well as the techniques needed to apply it to the face and neck. Body Makeup Artists use makeup to numerous parts of the body in order to change the actor’s image.
- The Drone Operator is in charge of any drone cameras used in video production.
- The Production Assistant is in charge of coordinating communications among the various production divisions as well as managing lockups.
- High-definition cameras, lighting, audio, and other equipment may be considered specialty equipment.
Post-production begins after your video has been shot. This stage consists of video production services such as:
- File administration
- Editing video
- Animation or motion graphics
- Voice acting or recording voice-overs
- Mastering of audio
- Grading of colors
- File delivery
Post-production often encompasses everything that occurs after filming is completed.
Common Types of Video Content
There are hundreds of various video types or formats, and there is no guarantee that the video production business you engage will provide the video production services you require for the video you wish to create. Let’s take a deeper look at the top eight video producing services you’ll come across:
Event Video Production Services
Event motion pictures can vary in duration from 30 seconds to greater than 3 hours and can be a “recap” or occasion preview video, or a multi-digital camera production. This service is utilized for live events such as lectures, meetings, sports, weddings, and plays.
Services for Commercial/Advertising Video
Commercials are typically 30–90 seconds long and might be scripted, documentary-style, or animated. This type of service could include things like sponsored content, branded content, pre-roll, and so on.
Services for Promotional Documentary Video
These videos are 1–30 minutes long and feature interview-driven storytelling. Promotional videos, infomercials, and trip videos are examples of this type of video.
Corporate Video Production Services
Corporate videos range in duration from 1–60 minutes and contain everything from lengthy training videos to brand culture videos to promotional videos.
Real Estate Video Production Services
Real estate movies are typically around 5 minutes long and employ a variety of filming techniques such as drones, sliders, timelapse, and more to create an enticing video experience.
Services for Educational Video
Explainer videos, PSAs, tutorials, and how-to videos are examples of educational videos. They can be brief, 30-second videos or lengthier, more in-depth videos.
Services for Music Video
Music video services include what you might expect (a musician lip-syncing to produce a video for their music), but they can also be employed by other clients when the video does not require an audio plot. This category may include trailers and teaser videos.
Services for Social Media Video
Social media films are typically 15–60 seconds in length and might include text, music, and narration. This style of video is popular on social media sites, particularly Instagram, Facebook, TikTok, Instagram Reels, and the majority of TikTok equivalents.