Influencers are in demand these days, it is expected that by 2022 marketers would have spent 15 billion dollars on influencers. There are many types of influencers out there, in fact, influencers have now been divided into two categories. There are influencers and micro-influencers.
While many marketers are aware of what an influencer is, many may not be familiar with the term micro-influencer. However, micro-influencers are one of the best assets you can have in your marketing toolbox.
Take a closer look at who a micro-influencer is and how they can help your business.
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What Is a Micro-influencer?
Micro-influencers usually have significantly fewer followers than other influencers. They are usually regular people who have more than 3,000 followers on their social media accounts. The social media account will usually revolve around a particular niche.
It doesn’t matter what the niche is, once a person has more than three thousand followers they are often considered a micro-influencer.
How Can Micro-influencers Help You?
Micro-influencers can be among the most lethal weapon that you have in your marketing arsenal. This is because they often come a whole lot cheaper than influencers with a large following.
Another reason why micro-influencers are great for your business is a fact that they have an extremely targeted and loyal niche audience. If you want to really zero in on the people who will care about your product and service then a micro-influencer is your best bet.
There is a misconception that larger influencers are always best. Often, influencers with a large following that is not niche-specific won’t have an audience that is completely interested in your product or service.
They may have people following them with a myriad of interests. When you use a micro-influencer you are guaranteed a targeted audience.
Where Can You Find Micro-influencers?
When it comes to micro-influencing social media is filled with options. You can find an Instagram micro-influencer or a Facebook micro-influencer to get you started.
All you have to do is use relevant hashtags and search terms on both platforms. Direct message those that interest you on Instagram or inbox the ones that catch your eye on Facebook.
If you are too busy to do this you can always hire a micro-influencer agency to do the job for you. They will select the influencer which is best for you and ensure that you get the best influencer possible at the right price.
Start Influencing
The world of advertising has changed dramatically, a few decades ago the best and biggest mediums were television, radio, and newspaper advertising. With the impact that technology has had on the world through social media, one of the best ways of advertising your product or service is by using influencers.
The wonderful thing about influencers is that you don’t need to break the bank or your marketing budget, micro-influencers are ready and willing to assist you with growing your business.
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