Did you know that 21% of patients book appointments through their computer or a mobile browser/app?
As technology continues to develop, it’s likely that this statistic will only continue to grow. It’s becoming clear that without a strong digital presence, healthcare providers will struggle to keep up with more modernized competitors in the future.
Dentists are no exception. But does digital marketing for dentists really have that much of an effect on one’s business?
We’re here to fill you in. Keep reading the guide below to learn about the dental digital marketing basics.
The Importance of Dental Digital Marketing
As the world becomes more digitally driven, it’s natural that patients will expect more online healthcare options. Digital marketing is essential for creating an online presence.
In fact, 80% of patients prefer working with a physician who offers online scheduling. However, due to the lack of online resources, around 85% of patients still schedule appointments over the phone.
This limited accessibility can drive away potential clients. You may even lose current patients, too, especially if they’re looking for a more modern practice.
Digital marketing is also crucial for expanding your client base. If you’re hoping to attract millennials and Gen-Z patients, you’ll have to develop strong digital marketing strategies. A good online first impression is essential to gain favor with the younger generations.
Digital marketing also gives you the chance to build your brand. Highlight what makes you unique and your expertise through livestreams, Q&As, email newsletters, etc.
How to Develop a Digital Marketing Plan
Digital marketing for dentists can be daunting if you’re unfamiliar with the world of online marketing. Luckily, even beginners can build a solid digital marketing plan.
One of the best ways to start is by creating or updating your website. Ensure your website is easy to navigate, mobile-friendly, and attractive.
If you’re struggling to draw website traffic, it’s time to learn about the importance of keywords. Dental SEO is essential to rank high in search engine results and draw leads to your website.
Social media is another important part of online marketing for dentists. It gives dentists the chance to give clients instant updates on new offers, treatment plans, run polls, etc.
Social media also gives practices the chance to connect with their clients on a more personal level. With social media platforms, you can humanize your practice and give your service a face. This, in turn, leads to growth in brand loyalty and trust.
Understanding the World of Digital Marketing for Dentists
It’s impossible to succeed in any industry without a strong online presence. The more you know about digital marketing, the easier it will become to build your brand and surpass your competitors. The guide above will help you as you begin to learn more about the world of digital marketing for dentists!
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