There is a reason why almost every e-store is venturing into email marketing. Do you know what that reason is? Sure-shot returns and success.
Email marketing is one of the best ways of starting with your marketing campaign. Email marketing is not just cost-effective but also result-driven.
All it takes is to get in touch with a full-service email marketing agency, which will help you carve out brand-specific email campaigns. The advantage of engaging the services of such agencies is that they know the tricks of the trade.
Usually, the team will sit down with you, understand your brand vision, and ultimately develop an email campaign that will help you crush your goals.
Ways to create a powerful email pitch to attract the audience to your e-store:
Beginning with a Warm Welcome:
Imagine attending a party and being neglected by the host. How are you going to feel? Upset, agitated with loss of interest. Why do you think you would react this way?
It is obviously because you felt unwelcomed at the party.
Going back to where we started. You would not want to give a similar experience to your prospects, so it is essential for them to feel welcomed and interested in your brand.
Thus, it is essential that you lay attention to designing a welcome email that introduces your brand, offers glimpses of your vision, and lets your prospect know what their presence means to you.
Most email marketing campaigns are bomb because they focus excessively on re-purposing content. For instance, content is picked from the company website and catalogues then stuffed into the emails. Re-purposing content is acceptable as long as the relevance element is not forgotten.
The very purpose of email marketing gets defeated if the element of relevance is overlooked.
Thus, to ensure conversions and success of your email campaign, it is crucial to focus on value-addition. Stay miles away from fluff.
Using a mix of formats:
One mistake most brands do is to stick solely to text-based content. They fail to understand that every prospect has a different kind of interest.
Moreover, it is challenging to keep a prospect hooked for longer. Thus, the best way out is to use a mix of formats. For instance, brands can club text, images, infographics, and videos to hold the readers’ attention.
This factor is indeed one of the go-to ways to strengthen your email pitch and convert prospects in favour of your e-store.
Introducing a Newsletter:
If you are interested in attracting eyeballs to your e-store, it would be good to introduce a newsletter.
The purpose behind introducing the newsletter should be value-addition. Your prospect should have a good read and feel like there is a need to stay hooked.
Make your newsletter less salesy and meatier so that your audience does not mind subscribing to your newsletter. You can begin by introducing a weekly newsletter. To increase the impact, you can add a prominent CTA.
Speaking about Discounts:
It is difficult to find an audience that would say no to offers and discounts. This attribute only means that you need to tap on that side of your prospect’s intent so that you can enjoy more conversions.
When you make your email marketing pitch, do not forget to mention the discounts that you are currently running or plan to run shortly. Ask them to return to the following email to receive the discount coupon code.
By doing so, you will not just have a prospect, which has higher chances of turning into a buyer, but the possibility of the prospect staying hooked to your email campaign would increase, purely in search of more offers and discounts.
It is all in the Pitch:
While you may like to believe that the success of your brand will come solely by initiating an ecommerce email marketing campaign, this is only partially true.
Of course, you have made the right decision of investing your time and resources in floating an email campaign. However, it all comes down to the impact of your pitch.
There is a reason why companies choose to get in touch with a professional. When you sign-up with an established email marketing agency, all they will do is gather information from you and eventually craft a campaign that aligns with your business vision and goal.
Their experience and expertise will make it easy for them to develop a powerful pitch. This approach will, in turn, help your e-store business skyrocket beyond your expectations. In days to come, it will reflect in the form of improved revenues and profits.
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