New Balance has released a range of rainbow shoes for kids. The shoes for children, 688 and 888, feature rainbow colors and the durability and comfort of adult running shoes. Active kids will enjoy all-day comfort with the soft foam sole. The shoes are also available in adult sizes. Visit the New Balance website to learn more.
New Balance is determined to target younger consumers. To reach this audience, it is increasing its marketing budget. Its brand awareness among younger age groups has fallen in the past few years. As a result, the company is planning to increase its marketing budget to $13 million this year and will start advertising on television for the first time.