When Should a Writer Establish Common Ground?

when should a writer establish common ground 15946

If you’re writing an opinion piece on a polarizing issue, you may want to establish some common ground. You can do this by stating your position in a way that appeals to your readers’ feelings. While it’s not possible to gain consensus on every issue, it’s important to explain how your position will help your audience. By establishing common ground, you can convince your readers to agree with you.

When Should a Writer Establish Common Ground?
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