Were you aware that using animation for marketing is one of the best ways to attract customers?
Marketing with animation is something that many businesses have started doing over the past several years thanks to the advances in technology. Practically anyone can put together an animation, they just need the right ideas to ensure things go smoothly.
Before you start looking into different styles of animation, you’ll need to create a business plan. We’ll outline all the main things you can do to make an effective animation for your business.
Keep on reading to learn about 8 business tips on using animation for marketing!
Table of Contents
1. Define Target Audience
Before implementing any animation marketing strategy, you must define your target audience. This is something that many businesses overlook, but it’ll prevent you from wasting time and money on a project that won’t produce results.
If you’ve already defined your target audience in a previous marketing campaign, you can take the same approaches. However, your audience will vary a bit because you’ll need to target those that would be interested in both the animation and product or service.
For example, a medical animation company can create an animation for an advertisement. Instead of targeting solely those that use medical equipment, they must target those that watch videos. This would make it easier to engage with them and get them to interact with the ad.
2. Think About the Purpose
After defining your target audience, the next thing you should do is think about the purpose of the animation. Are you look to advertise a product? Are you launching a new series?
Depending on what the purpose of your animation is, you’ll need to go through different steps. For example, an advertisement would require you to determine which product or service will be the focus. You’d also have to figure out how to get viewers to invest in that product or service.
3. Choose a Style
When marketing with animation, you won’t find certain styles of animation that you should use. However, you’ll need something that’ll match the context of your animation.
If a medical animation company creates a 3D demo of new equipment, they wouldn’t use a cartoon design. Instead, they’d use realistic models to help viewers get a good idea of what exactly the equipment looks like.
If you’re advertising something that’s targeting a younger audience, you could use a cartoon design. It all depends on what the purpose of the animation is.
4. Decide an Optimal Length
Before publishing an animation, you should decide how long you’d like it to be. Similar to choosing styles of animation, deciding an optimal length will depend on what you’re using the animation for.
If you’re publishing an advertisement on TV, you wouldn’t want the animation to be longer than about 30 seconds. However, ads on platforms like YouTube can be several minutes long.
Shorter ads are often effective because they don’t require the viewer to invest too much of their time into them. Providing that you get your point across in as little time as possible, you can reduce expenses by making shorter animations.
5. Pay What You Can Afford
With any project, you should always set a budget. Having an animation marketing budget will prevent you from spending too many funds that could be used elsewhere.
Setting a budget also encourages you to make animations of higher quality. If you’re ever forced to pay more than what you can afford, you’ll need to reduce spending in another area to make up for the loss. However, your animation should be planned to avoid this.
6. Include Call to Actions
If you work with a marketing business online, they can help you include a call to action (CTA) in your animation. A call to action encourages the viewer to do something after seeing your advertisement.
With an animation, you can include a standard CTA like you would with any other advertisement. If you’re selling a product, you could tell viewers to visit your website or store. The same thing applies when selling a service, you’ll just need to provide instructions.
7. Publish on Several Platforms
The best part about marketing with animation is that you can post videos on several platforms. No matter what kind of video you make, you should publish it anywhere you can to help spread brand awareness.
Publishing an animation on several platforms allows you to reach various audiences. This will make it easier to attract people to your product or service while preventing you from making various animations.
8. Set a Schedule
Similar to setting an animation marketing budget, you should set a schedule to ensure everything is done timely. Within your schedule, outline when you expect the animation to be done and when it will be published.
When working with a marketing business online, you can use this animation marketing strategy to ensure you’re not wasting money. If you provide a deadline for your animation, expect to have it done or request reimbursement.
Start Using Animation for Marketing Today
After reading this article, you now know several tips for using animation for marketing. No matter what you’re trying to market, put together an animation marketing strategy using all of this advice to find the most success.
We encourage you to start by setting a budget and thinking about the purpose of your animation. From there, you can meet with professionals to come up with an animation that’ll suit your needs.
Check out our other articles to learn more about animation and other topics!