Do you want to cut through the noise in the following year and differentiate yourself from your competitors? A little creative inspo could help if you’re looking for ideas that have already proven their effectiveness.
Do you want to cut through the noise in the following year and differentiate yourself from your competitors? A little creative inspo could help if you’re looking for ideas that have already proven their effectiveness.
From branding to digital marketing and from out-of-the-box ideas to already tested recipes, there are some things you can inspire from. Here are some secret ingredients that will help your brand stand out in 2022:
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Use controversy to create viral content
Case study: The Renegade Pharmacist published an infographic in 2015 about the Coca-Cola brand and the harm its products can make. The content was well known, everybody knows sugar and caffeine can peril your health. But health is still a general interest for most people, so, when the subject arises, it may catch some attention, if promoted right. And it was, actually, on Reddit, where it started quite a controversy and received the official position of Coca-Cola. Some highly rated publishers such as BuzzFeed talked about it as well. It’s still unknown who started the whole thing, but the recipe proved to be as effective as some digital billboards maybe. So, memorize the ingredients: a good infographic, right share at the right time, the subject line that approaches a highly strong emotion, a little bit of controversy and the revenge of the big brand.
Notice the trends and be quick
There are a lot of content forms that people consume for entertainment. You need to know the trends and always keep them in the loop in order to take advantage of content consumption habits. Whether we’re talking about TikTok, YouTube, Instagram or Facebook best-ofs, the numbers can’t be right: when you have a highly watched video, a well-read piece of written content, audio that became viral, you have to take advantage of it and associate with it in some way. Use forums, Google Trends, Facebook Groups or even 9Gag Trending to make your research, become related to the subject and share your own potentially viral content in the right places. The right places can be a social media platform, a Lamar outdoor advertising billboard, an inspired newsletter or any other marketing channel that can reach your audience.
Build a community, brick by brick
When your brand has its own community, the content becomes viral rapidly. Know who your public is, get to know their needs and questions, become the educator they need and the support they can rely on. Position your brand as a high authority of your niche and enter the role of the guide, as well as one of the instructors. Help your audience identify their needs, but the right questions, give the right answers to theirs. And nurture their interest through high-quality content that solves their problems. No competitor could equal that if you get it right.
Entertain through your campaigns
An advertisement doesn’t have to be dull and promotion-oriented. Nore does your Facebook posts, your direct mail campaigns, your performance ads, or your LinkedIn page. Get creative and entertain your audience through nicely done content. Upload a video. Take some photos. Think outside the box. Make your communication become the one they want to read, watch and listen to. And always work with professionals, if you want to achieve this goal, because no matter how creative your team is, they can get subjective and, most likely, they won’t be able to see the whole picture as an advertising or marketing professional does.
2022 can be your year. Just listen closely to your audience and be there for them. Where? Everywhere! Sky’s the limit when it comes to paying attention to your potential customers.
Read also: Brand Development Strategy: What Is It And Why Do You Need It