What Happened to Crooked Jaw Clothing After Shark Tank?

Crooked Jaw Clothing

Crooked Jaw Clothing specializes in action sports, mixed martial arts (MMA), and streetwear clothes. In 2005, the company was established. Craig French (the founder) is from Long Island, New York, and the company is situated there. Craig (founder) injured his jaw a few years ago while playing lacrosse in college, which inspired the name Crooked Jaw.

Crooked Jaw Clothing was founded by Craig

Crooked Jaw Clothing was started by Craig French in 2005. The name and trademark are based on a jaw injury he sustained in college. He began working on it while still a student in college. He began selling it in local retail locations as well as through direct online sales.

What did their Shark Tank pitch look like?

Craig French made his first appearance on Shark Tank in episode 2 of season 1. He was accompanied by some models dressed in his clothing. He was looking for $200,000 in exchange for a 20% stake in the company. The sharks were not only not disappointed, but they were also not amused. Sales did not impress Daymond John. Sales did not impress Robert Herjavec and Kevin Harrington. As a result, they did not invest.

The foundations of Daymond John’s empire are likewise comparable. To French, he said, “You are nobody to everyone.” As a result, both Daymond John and Barbara Corocan declined to invest. Kevin O’Leary stated that he is unable to invest money because he does not see a way to recoup his losses. As a result, he also declined to invest.

Kevin and Robert were given T-shirts by Craig French, which they appreciated.

Crooked Jaw Clothing

What happened after the finale of Shark Tank?

After his Shark Tank pitch, French was disappointed. 500,000 people visited the Crooked Jaw website as a result of his presence on the show. However, this did not have a significant impact on clothes sales. As a result, the company was forced to close its doors in 2015.

What is their source of income?

The clothing brand was sold in ten mom-and-pop skate stores on Long Island, New York. French believed that the growing popularity of mixed martial arts (MMA) would create a market for his clothing line. He had already sold 1,500 units by the time he went on Shark Tank.

The company’s worth is assessed.

Craig indicated the implied valuation of the company is $1 million while presenting the products on Shark Tank, where he was seeking $200,000 for a 20% equity investment. The company was able to sell 1,500 units in 2004. They made a profit of $5000.

Analysis of Competitors:


Hurlay Clothing

Hurley Clothing is a multibillion-dollar corporation that sells, develops, manufactures, designs, and markets swimming and surfing gear. Hurley was a Nike subsidiary until 2009.


Quiksilver Clothing

Quiksilver also offers high-end surf and swimwear.

Is the firm dormant?

On the company, there are no recent updates. Since 2015, the goods have been out of stock. As a result, it is safe to assume that the company closed its doors in 2015.

Facts to consider:

  1. French had attended a trade fair, but he had not been able to secure any orders.
  2. Their website presently displays a page that says “under construction.”
  3. Craig French gave the sharks the T-shirts they liked best during the game.

Please share your opinions in the comments box below; we look forward to reading all of them.

Read Also: What Happened After Shark Tank, RokBlok?

What Happened to Crooked Jaw Clothing After Shark Tank?

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