Let’s admit it; finding customers can be pretty challenging. There are many things to consider, and one of them is the digital aspect of things.
As you may already know, digital marketing has never been as crucial as it is today. One of the tools you can use in digital marketing to increase your brand awareness and improve conversion rates is using SEO.
Simply put, SEO is what allows your page to rank higher on search engines like Google and Bing. If you don’t have good SEO, there’s little to no chance that people would see the products or services you’re offering on your webpage. Even if people see your products, they’d be reluctant to transact with you. No wonder only one in ten businesses make it past five years of their establishment!
It is essential for you to use SEO in this digital age, and one of the best to use is Etsy. If you want to know how to use Etsy properly, you’re in luck. Below are five Etsy tips you can use to let new customers find you easily.
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1. Find A Suitable Shop Title For Your Products
Without a suitable shop title, there’s little chance that your website will convert. Although many new business owners ignore it, Shop titles are arguably one of the most vital aspects of SEO for Etsy. An example of a bad name is a fashion business owner naming his shop “good clothing.” Not only is this vague, but it also sounds very unprofessional.
This little oversight can cause you to lose dozens of customers every day. Many of them wouldn’t see you as being professional.
So first, you want to create a shop title that captures your brand. The shop title should also be related to the goals and vision of your company. Many people see the authenticity and honesty in these kinds of shop title names and are more likely to patronize even if you’re just starting.
Etsy automatically makes this shop title the page title for your shop page. Consequently, this is the first thing a prospect would see when they visit your site. It would also determine if they go on to see all you have to offer or if they’re going to quit scrolling.
This SEO allows the name of your shop title to have a maximum of 55 characters. Hence, it would be best for you to think of a catchy yet informative phrase.
Also, if you’ve been in the business for a while and have a few customers, you can include your shop name in the title. However, if you’re just starting your business and people don’t know you, it would be best for you to include what you’re selling in the shop title.
2. Be Smart With Your Keywords
The second thing you should consider when using SEO, in general, is the kinds of keywords you use. One mistake people like to make when using keywords is utilizing popular ones. The issue with the popular ones is that there are probably dozens of digital shops like yours using the exact keywords to rank higher. This can make it extremely hard to stand out, and it would feel like being a needle in a haystack.
Many SEOs take keywords seriously, and Etsy is no different. When you want to figure what keywords are the best to integrate into your shop page, you should keep these in mind:
- Etsy matches the user’s search with the best pages
The truth is that the best-ranked pages may not necessarily provide the best services. The only reason they continue to rank high is that they are clever with how they use their keywords. For example, imagine a user wants to buy a cat shirt. Average business owners would only include the phrase “cat shirt” in their keywords. However, the pages that go on to rank high are pages that include the phrase and its variations like “cat,” “shirt,” “catshirt,” and so on.
- The beginning of the search is more important than the end
Another important thing you should understand is that many users tend to include the bulk information of what they are looking for at the beginning of their search. That said, you should try as much as possible to anticipate what the user would type when they want to start searching. Anticipating what they would type at the end of their search would yield lower results.
3. Don’t Repeat Keywords
As beneficial as keywords are, inserting too much of them into your shop page may be more harmful than useful. Instead, you may want to start thinking about long-tail keywords. Long-tail keywords are a chain of keywords linked together, and not many companies use them. This automatically means less competition and an increase in patronage.
For example, imagine someone is looking for a necklace as a gift for a little child. They hop on to an e-commerce site and input the search phrase “jewelry for a child.” If you had imputed this long-tail keyword into your shop page, your page would automatically rank very high, significantly increasing your conversion rate.
4. Input Some Tags
After strategically inputting your keywords into your shop page, the next thing for you to think about is your tags. On Etsy, there are 13 tags available for you to fill. If you want your shop page to rank higher, it would be best for you to fill as many tags as you can in detail. Brainstorm the most popular words people use when searching for the product you’re selling.
5. Add some Inbound and Outbound Links
Lastly, inbound and outbound links are of utmost importance. Inbound links allow users to explore even more products you have to offer. Outbound links add reliable sources to what you’re saying, helping you to verify your claims. Including these two forms of links allows people to find out more things about your products and improve your reputation at the same time.
Admittedly, using SEO generally takes a lot of skill, expertise, and patience. Perhaps this is why a lot of people tend to give up on using SEO after a while. Luckily, this article has helped explain five tips you can use to increase your patronage and conversion rates using SEO.
Read Also: These Are the Benefits of SEO for Businesses