The Every Little Helps advertising campaign was launched in 1993 by Lowe Howard-Spink and has since become an icon of the Tesco brand. It is a symbol of the philosophy of putting the customer’s experience first, and it continues to be a guiding principle. Despite its apparent success, the font is not perfect. There are several problems with it, however, and we’ll discuss them in this article.
Tesco’s logo dates back to 1932, but the logo has undergone a series of changes. The current logo has a serif typeface and a stripe of reflections underneath. Ray Baker’s ITC Newtext Regular typeface is used in the Tesco logo. Throughout its history, the company has also changed its fonts and color schemes. The most recent version of the logo debuted in 1996.
The Tesco Every Little Helps font is an ongoing update to the toolkit. It is used by Tesco’s digital product designers. The leadership team was the key to the campaign’s success. The previous DDL was led by an external agency before Tesco reorganised. The team spent 6 months in the discovery phase and used a 1-2 week sprint methodology. They’ve also modified the existing toolkit and implemented new features.