When the pandemic hit the globe, small businesses have seen decreased revenue since the outbreak happened. However, there are plenty of ways to grow your business amid a pandemic, and one of those ways is by utilizing editing tools. If you’re wondering about the cost of editing software and templates, don’t fret. You won’t have to spend a dime with this online editing application.
There are plenty of editing applications on the web. But if you look for a cost-effective and easy-to-navigate flyer maker, we can help you create something that can benefit your business. And with the help of Venngage, you can create an effective marketing tool that can boost your sales in no time. Here is how they can help your business during a pandemic.
Flyers are a low-cost option
Flyers have been an advertising technique of businesses for centuries. These humble printed materials remain a cost-effective promotion tool—even if we live in an innovative digital age. When it comes to creating a brochure, it is cheaper than overhauling a website or paying for advertising space. Compared to spending hundreds of dollars on a print ad or video commercial, a printed full-color flyer only costs less than a dollar from FedEx. Now that could’ve saved you more and given you a high return on investment.
In addition, if you create your promotional flyers with Venngage, you can save plenty of money from paying a professional to design them. The website has hundreds of ready-to-use free templates that beginners can customize, download, and print.
Flyers require minimal effort but bring a big impact.
Do you have a sale promotion or an upcoming event? Why not hand out leaflets to your potential customers or hang up a flyer on a lamp post? These strategies can still draw plenty of attention to your business. Because no matter how popular digital marketing is these days, humble brochures are still an effective way to reach your target market.
Distributing flyers is easy-peasy as well. However, while there is a pandemic outbreak, certain precautions must be made to protect you and your employees from the virus. If you are planning to hand out your printed ads soon, here is how you can safely do this activity:
- Staff must follow social distancing protocols and avoid crowded spaces.
- Make sure distributors avoid physical contact with vulnerable groups.
- Make sure that staff is wearing face masks at all times.
Customers like tangible advertising
Unlike online advertising, customers like to see something that they can keep or put their hands on. That being said, it is important to make your flyers stand out from the rest. Maintain high quality by choosing excellent materials that fit your budget. Choose top-quality paper and printing services as much as possible. Of course, it is imperative to have excellent design, which you can easily achieve with the help of tools like Venngage.
Flyers add a personal touch
Physically distributing flyers add a personal touch to your message—whether it is for a sales promotion or an event. You get to interact with your potential customers and somewhat make a connection with them. Plus, you can convince them into tucking your flyer into their pockets, where they might get to look at it again later.
Print advertising holds people’s attention
Simple flyers can still become eye-catching and convincing. Apparently, most recipients respond to the advertisement by visiting the business, requesting more information, or buying a product after receiving the printed ad. These leaflets are still crucial in advertising because people still actually read them—especially if the flyer is exciting and straightforward. But how do you get their attention, read your leaflet, and act on it?
The first thing you want your customers to notice is your focal point. To highlight the center of your message, you can use a striking image to grab their attention. Lettering is also critical to developing your brochure’s focal point, so you must use the correct font style and size.
Second, do your research to determine your target audience’s wants and focus on the benefits. While it’s not enough for an eye-catching brochure to catch your customer’s attention, you need to address what they could get from your business.
For the third tip, you must remember that less is more—keep your design simple. It is better to keep your flyer from having too many images and words.
Lastly, include a call-to-action after promoting your business or product to your target audience. For example, you can add words like order, call now, and visit our store to let them take immediate action. You can include important details about your business like your store location, contact information, and more.
When all points are considered and done, designing flyers and handing them out can still make your business thrive amid a pandemic. And with the help of a free flyer maker like Venngage, you can create compelling and low-cost leaflets to get your message out in the market.