Landing those high-ticket clients is a big goal for entrepreneurs. High-ticket customers are the ones willing to spend more money for your service or products. Attracting such high paying customers could help your firm to step out of survival mode. The reality is that any sustainable business model does include its share of low-ticket sales. However, it is worth noting that too many of the low ticket sales could slow down your business growth. One high-ticket sale yields a much higher profit margin than many low-ticket sales. Therefore, it is important you focus on attracting high Paying clients in order to accelerate growth.
n this post, we look at different strategies to attract high-ticket clients. Let us get started.
1. Create High-Value Content
Over the past two decades, how we market services and target quality clients has changed. Users rely on the internet to find and discover products and services that met their expectations.
As marketing strategies continue evolving, so does the way we do content marketing. Whether it’s content for your social media accounts, blog pages or traditional print media, you ought to factor quality, and deliver the message in a convincing approach.
With high-quality content, you can build trust within your high-paying clients, improve conversations and connect with the customers. Ideally, good content should be able to get the attention of your customers by being informative and engaging.
Here are important tips to guide you to create high quality content:
- Write the type of content that your readers want expect and want to read
- Make your content easy to read and engaging
- Think about the search intent and your goal
- Write in a clear and user-oriented way to build readers trust
- Keep the content up to date
Therefore, by ensuring you are following the above tips, you will be in a position to create high-quality content that will convince and convert your target audience.
2. Leverage Referrals
Did you know that recommendations from friends remain most credible form of advertising? According to a research, 92% of people trust recommendations from friends and family over other types of advertising.
Therefore, encourage your clients to refer your products or services to the people they know, their friends and colleagues. Referrals can reduce the amount of time you spend marketing your products and services. Here are important tips to boost valuable business referrals:
- Provide jaw-dropping customer service
- Encourage social media sharing
- Showcase reviews from your happy customers
- Offer a referral incentive
- Talk to influencers to market your products or services
Satisfied customers will always talk to their friends and colleagues about the experiences. Therefore, make sure you work towards satisfying the existing customers.
3. Attend High Quality Networking Events
Networking is an excellent source of information about what modern customers want. You have the chance to be updated with the current trends and beat your competition. Therefore, business networking could be the best way to enhance the process of attracting high-ticket customers. This is considering that through business networking events, you increase brand visibility and get exposed to people who can recommend your services to families and friends.
The more you interact with business associates and build relationships with acquaintances; you can eventually land better contracts and leads. If you are attending the correct events, you enjoy a better platform for establishing partnerships. Check out these benefits of attending business networking events, and relate how such events can help you land high-paying clients.
- Networking events increase your brand visibility
- At networking events you get a chance for building relationships with like-minded people
- Keep up with the current trends and connect with business associates
Therefore, seek out networking events and purpose to connect with other attendees. You never know who among them will connect you to the high paying clients.
4. Partner With Complementary Businesses
Businesses often collaborate with other brands within their industry or that target the same consumer segments. Collaborating with complementary businesses enables you to improve brand affinity, extend your reach and produce better services. Rather than treating other businesses as competitors, seek partnerships to build either a new joint product or service together. Alternatively, you can collaborate with an aim to cross-promote the products or services.
Complementary partnerships could result to reduced costs and higher margins. Besides, such relationships will mean better sales and customer relations, while exposing you to the elite and high-paying customers.
5. Get Clear On Your Ideal Client
We have established that high paying customers are excellent for the future growth of your business. However, that does not tell who such customers are. The more clarity you put into defining the clients you want, the easier it will be for you to find and target them through different marketing strategies.
Therefore, do some market analysis and identify who such customers are. You could use client-based or aspiration based approaches when it comes to defining the target customers.
Client based approach is where you use your aspirations to create a client profile. Therefore, for client-based approach you can choose clients within a particular industry or their monthly salary.
On the other hand, aspiration based approach is where you base the selection process on your interests and personal goals.
Defining the target clients helps you customize the marketing approaches. Thus, place strong filters to make sure only the clients you desire can filter through into your system. For example, if you decide to target healthcare providers in a certain district, make sure you stick to the target, and customize the marketing content to match their search intent.
6. Train Your Team To Work With High Value Clients
With fewer customers, you can focus on providing the best support to the high-ticket customers. Unfortunately, keeping such high-paying clients can take time and require too much effort. When you have found them, train your team to provide high-quality customer service so that you do not lose the client base. If you are working solo, take time to learn the expectations of your customers and learn client management techniques.
Nurturing your relationship with the high-paying clients requires your commitment. Therefore, spend time listening to their requirements and focus on providing customized services and products to your high-profile clients. Learn to follow up with the clients, and always give them a reason to come back. That way, you can establish and nurture rewarding relationships with the high-paying clients.
Author Bio: – Martin Zialcita is a digital marketing consultant and coach with Prestige Marketing Pros in Honolulu, Hawaii, and has been in the digital marketing business for nearly 20 years. Martin focuses on helping his clients double their income and impact without double the work by designing and implementing repeatable, scalable processes. Martin Zialcita has been featured and interviewed on multiple platforms and has helped clients grow their businesses to six, seven, and even eight-figures.