How To Finally Get Your Shopify Store Going

Shopify Store

For many entrepreneurs, starting a dropshipping store on the shopify store setup is a great way to start their own eCommerce business. Buying an item, storing and managing inventory is a complex process, creating a dropshipping store on the Shopify platform is a great way to run a business without having an item in stock. You will be able to use your precious time and resources on high-quality scaling of your online store and increasing sales.

Dropshipping is a flexible business model that supports an eCommerce platform including the major Shopify platform. In this article, we will explain in more detail the principles of this business model and describe all the steps to launch your online store and start your first sales. After reading the article, you will have a clearer understanding of how to create and launch a dropshipping business in the USA and Europe, what difficulties are in the process and what skills are needed for successful work.

Create a store website

Shopify offers a large number of templates to design your site’s showcase – over 100 free and paid themes that are responsive to mobile devices. To select, click Online Store, then Themes on the left of the admin panel.

The entire collection of templates can be viewed here. When choosing, do not get hung up on colors and fonts, you can customize them. It is more important to pay attention to the functionality of the template, for example, the search bar that your site will need.

Evgen Sozansky, co-founder of Xtheta Consulting, a top Shopify partner in Ukraine, as part of the E-export School video course from Ukrposhta on creating a business on Shopify, recommends choosing the following templates:

  • Warehouse for $ 180 – for large catalogs;
  • Startup for $ 180 or free Narrative template for mono-grocery stores;
  • Motion and Impulse for $ 180, free Brooklyn – templates with the most flexible design and functionality.

If none of the themes work for you, you can download your own or hire a Shopify expert to do everything for you.

Shopify Store

Creating collections

How can your customers find a product in your store without going through the entire catalog? Creating collections makes shopping a lot easier for your customers.

Collections are groups of products that belong to the same category. For example, you would place the T-shirts in a collection called Short Sleeve Shirts and add discounted items to the Sale collection. When your customers are looking for something in a specific category, they can opt for a collection instead of scrolling through your site endlessly.

To create a collection, go to the left sidebar menu, find Products and click Collections. As you can see, Shopify has already created a collection for you called Home Page. These are the featured products that your customers will see on your store’s home page. You want to add more collections than this, so click the blue Create Collection button.

You can create collections manually or automatically. It is much easier to automatically create collections, especially if you have a lot of products.

However, in order for Shopify to automatically generate collections, you must add a condition. Enter a specific tag, title or vendor that differentiates each product from the other.

More info here:


If you’re unsure about the power of blogging, take a look at this infographic. Most important statistics:

61% of people bought something based on a blog.

That’s how powerful content is for online store owners. Plus, this blog’s stores get 97% more inbound links (which is important for your Google rankings).

Content writing helps attract new customers. It helps you connect with them and develop brand affinity. Most importantly, you can push them to sell.

Start by publishing one post per week that resonates with your target audience. It could be a product review, review article, or a list of articles.

Read Also: 8 Easy Steps to Creating an Online Business in 2021

How To Finally Get Your Shopify Store Going

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