Are you tired of posting content that gets little to no engagement? It makes you wonder how you’re supposed to make social media work when your posts get little to no response.
It’s possible that you’re ignoring the most important part of digital marketing. The average person spends close to 7 hours each week watching videos online.
You don’t need to have a TV studio to produce quality videos that generate buzz for your business. Read on to learn how to promote your business online with video content.
1. Do You Know Your Audience?
Who do you want to view your videos? You need to answer that question and decide what action you want them to take when they watch your video.
There are differences between corporate video production and social media video content. A recruiting video should inspire prospective employees to join the company. Social media content needs to entertain and educate.
It’s important to know where your audience watches video content. Producing YouTube videos is a little different than videos for Facebook and Instagram. Likewise, a sales video needs to be produced and edited with a certain style in mind.
2. Align Content With Your Brand
If your brand had a personality, what would it be? That personality needs to come out in your videos. You can have a playful personality or a serious, conservative personality.
What kind of content should you produce? You should have a blend of content that appeals to customers and potential customers.
You can do how-to videos that educate. For instance, a restaurant can share kitchen tips and recipes. A landscaper can share tips to maintain the lawn.
Video testimonials are a powerful way to demonstrate the quality of your work. You can also share behind the scenes content of your business.
3. Nail the Technical Side of Video Production
Not only does your topic have to be on point, but you also need to create a quality video.
You can use your phone or a decent camera to record. You do need to have good lighting and great audio.
Be sure to create an outline or completely script your content before you record. That helps the video content flow well.
When you promote your business online with video, you have to remember how people are consuming your content. Most of the time, people are on their phones scrolling through social media.
Adding subtitles makes them stop scrolling and they’re more likely to see the entire video.
How to Promote Your Business Online With Slick Videos
Video content is by far the best way to produce digital marketing content that gets a response. You can’t just turn the camera on and hope for the best.
It requires planning and knowing what your audience wants. The good news is that you don’t need to spend a fortune to make it happen.
Did you enjoy learning how to promote your business online? You’ll learn a lot more about marketing by reading the other article on this site. Check them out today!