Jingles may seem like things of the past, but that doesn’t mean that you can’t use one to help advertise your business.
Creating a small business jingle isn’t as simple as it seems, but it will give you an edge because most businesses aren’t using them anymore. Catchy jingles will set you apart.
We want to help you figure out how to write a jingle that’s right for your business. Keep reading to learn more!
Plan It Out
The first phase is planning. You need to consider your business and the other businesses within your niche.
Does anyone else have a jingle? If so, write down key elements of it. You don’t want to mimic the jingle or else you risk having customers confuse the two of you. By taking note of the elements, you can avoid them.
Also, consider what you’re offering and who you’re offering it to. The lyrics and tone of the jingle should reflect these things.
Do Some Research
Research is the fun part of making a jingle. Listen to a bunch of popular jingles and see if they have anything in common. You’ll discover that many of them use the same notes and cadence (because they’re easy to repeat and remember).
You can also use this time to learn some basic information about music theory and lyrics. While you’re not making anything complicated, learning about notes that are pleasing to the ear and how to use words in clever ways is a great way to train yourself to write jingles.
Keep It Simple
It’s crucial to not overcomplicate your jingle. You want it to stick in the heads of your listeners, and if it’s too complicated, it won’t.
Think of your jingle as if it were a slogan. You don’t need long lyrics or an orchestral piece; you need something short, sweet, and to the point. Many businesses use jingles that are only a few words long.
Longer isn’t better here. You’re creating a pocket-sized song.
Make It Catchy
A simple jingle is a catchy jingle, but creating something catchy isn’t as easy as you might think. This is going to take some trial and error, and you should test it out on a few people (even if they’re your workers) before committing to it.
A catchy jingle is easy to hum. The song should be upbeat and poppy and the “lyrics” should be memorable. That doesn’t mean that they need to be good or artistic. Catchy jingles should rhyme and use a few principles of simple poetry.
That’s How to Write a Jingle
Jingles should be fun, so while it’s important to learn how to write a jingle, you should focus more on actually creating it. Work together with your team or with a team of professionals to find a jingle that represents the core of your business.
Start using the jingle as a part of your marketing plan and see your customer base expand!
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