According to a study, 84% of the consumers are convinced to buy a service or a product by watching its brand video. So, it won’t be wrong to claim that people understand a concept better in today’s world if it is presented virtually before them. The same study, claims that more than 99% of the existing video marketers plan to continue using video marketing strategy in the near future.
Hence, it can be inferred from these reports that video content marketing is the future of marketing. To stand out, the need for the best video editor to create video content is more than ever before.
Having a 98% happy customer base, InVideo is a leading professional video editor, offering complete access to all features, including voice-over, text-to-video, images, music, visuals, and whatnot. From Youtube Videos to Instagram Stories, from Snapchat stories to Twitter timelines, LinkedIn Newsfeed, and many more, InVideo takes care of personal and professional requirements all in one app. However, to score in the video marketing game, you need to know how to play.
The study mentions that 69% of non-video marketers plan to introduce video marketing in their growth strategy by 2021. With more players prepping for the game, it becomes mandatory for one to know how video content marketing can help in generating more sales.
The following points do explain video content marketing as a means to generate more sales –
Build brand awareness
The ideal objective of any sort of marketing is to increase the popularity of the brand among the consumers. With video content marketing as a marketing strategy, enhancing awareness about a particular product and service is easier.
Video marketing provides you with a platform to provide information about the kind of products you provide, their in-depth information, their use in a creative manner which otherwise may not be possible through other marketing strategies such as pictures.
Enhance customer engagement
Consumers are the target focus of marketing and growth strategy. What could be a better way to keep the consumers engaged in your products and services than an interactive video about products?
Video content marketing breaks the monotony of similar marketing ideas and helps introduce a new concept every time you wish to introduce something or explain it. It helps in building a better relationship between your company and its consumers as video requires less effort on the part of consumers to interpret and understand it.
Leverage to build consumer trust
Video content marketing helps in the introduction of your products and helps in endorsing them through options like testimonials and reviews. Also, videos are a better means to provide information about usage, product usage in action, and immediate understanding of its invention. When the consumers see a product being used in front of them, with no additional efforts on the interpretation, they could easily make the decision to purchase it as video marketing creates a sense of trust and knowledge.
Interactive content as a means
Interactive content is the best way to attract loads of consumers to your products and company. Consumers are more likely to be drawn towards the marketing strategy that arouses their interests. When they are provided with the option to either see an interactive video about the product or hear about it, they would definitely choose to see the video. Thus, video marketing is a go-to option if keeping customers interested in your products and services is your ultimate goal.
Rising technology craze
In today’s world, one can imagine their life without anything other than their phone. Phones are an inseparable part of our lives, and short video content marketing is one such area of video content marketing that targets smartphone and tablet users.
The technology could prove to be a boon if used effectively and according to the current trends. It helps in reaching a wider section of the audience with ease.
Higher conversion rates and improved SEO
Simply by putting videos on the page, you can increase the website’s conversion rates. You can also attach videos to the emails and enhance consumer traffic on the website. Short and engaging videos help in captivating the interest of the consumers.
Videos also provide you with a chance to improve your website rankings as they are a potential tool to prevent your consumer from leaving the page and keep your viewers’ attention captivated.
To help you in creating customer-centric videos, here are some Dos and Don’ts of Video marketing:
Dos of Video Marketing
- You should create video content that helps build a connection with individuals rather than merely endorsing the products.
- Try conversing with the individuals through your videos, as it helps in building better trust levels with your consumers.
- You should focus on your introductions as it is the primary focus area of your videos. It helps in keeping consumers interested in your video till the end.
- Give short and witty captions as it helps in providing a brief about your videos. If a caption interests a viewer, it will motivate him to view the whole video.
- Good production quality must be maintained as it helps in maintaining the brand’s standard.
Don’ts of Video Marketing
- Video must not be kept too long, as viewers lose interest in extra-long videos.
- You should not beat around the bush; the video must be kept on to the point.
- You should not forcibly try to make videos viral as the primary objective of your brand would spread away if a forcible agenda is applied.
Video content marketing is the future of growth strategy and marketing. In this digital era, reaching a wider audience could only be achieved through the powerful weapon of video.
It is said that a picture speaks a thousand words; imagine how much a video can communicate with your audience. So make sure that you have the best in your pocket to get the spotlight.
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