5 Ways to Leverage Instagram For Brand Awareness

Leverage Instagram

Over the years more and more social media platforms have started providing features to help brands and businesses to use their platforms to promote products and services or create brand awareness. Instagram is one such platform. It has a huge user base that one can use to take their business to the next level by generating more leads and making a lot of sales. But due to the competitive nature of the platform, many people get confused and use services to buy Instagram followers. If you want to gain engagement on Instagram and promote your brand then these tips can help.

1. Instagram Business Profile

Instagram is one of the social media platforms that have sort of optimized itself for businesses. It is a good app for casual social media users but is also a great tool for brands and businesses. If you are looking to use Instagram for brand awareness and promotion of products and services then it is very much important to create an Instagram business profile. Don’t worry it is completely free. You just need to create a new Instagram account and then go to settings. You then need to click on accounts. Scroll down till you find the switch to the professional account option. Now, of course, if you have a personal account with a good following you can also change the same account to a professional one. Just follow the same steps after going to settings. Having an Instagram business account gets you to access Instagram Insights which is one of the best analytics tools that you need to use in order to optimize your marketing strategy to better suit your audience and grow on the platform and gain engagement on Instagram. Let’s discuss more your target audience. 

2. Research Target Audience

One of the best benefits of using social media to promote your business is that you can gain quite a good insight into your target audience. Instagram has hundreds of millions of users logging in daily to use the platform. So, it is very much possible that quite a few of them will be interested in what you are promoting. Without using social media platforms like Instagram it would have been quite difficult to narrow down your audience and directly target them with your promotions and increase your chances of lead generation and possibly get a lot of conversions. One of the best tools to use for this is Instagram Insights. It is a great free tool provided by Instagram to help businesses better understand their audience. You can get quite a good idea about the key psychographics and demographics of your audience which can help you better draft your posts so that it appeals more to them. This can help you get a lot of engagement and exposure, something that is a must if you want to improve your presence online.

3. Use Instagram Stories

Instagram story features came out in 2016 and today millions of people use Instagram stories. The main feature of this is that it is only active for 24 hours. So, if you are looking to inform your audience of any updates regarding a product or you want to tease the launch of any product or service then an Instagram story is a great way to do that. Basically, any post that you do not think will be fit for the main profile posts you can upload as an Instagram story. Now, there’s also an option to pin a story to your profile. If any of your Instagram Story posts got a lot of engagement and you feel that even your future audience should be able to see it then you can pin your story. It will then remain permanently on your profile until you remove it. When you pin an Instagram story it remains at the top of your profile posts. So, anyone who visits your profile can take a look at them. Another good way to use stories is to conduct q&a sessions with your followers. Using this story people can ask you questions and you can reply to them and share them. This is a great way to engage with your followers. Now, let’s talk a bit more about follower interaction.

4. Engage With Your Audience

Audience interaction is one of the reasons why many brands and businesses use social media platforms like Instagram. When it came to television and radio companies could only launch advertisement campaigns. They did not have any direct way to measure customer sentiment or get a lot of feedback. Also, businesses had no easy way to directly communicate with their customers and audience. In social media platforms like Instagram, it is very easy to interact with your audience and get feedback. If you are launching a product or posting something on Instagram you can directly judge the reaction of people from the comment and the direct messages that you get. You can also reply to these messages and comments to interact with your audience. You can thank them, encourage them or appreciate their involvement. This personal approach to marketing is what works best on social media platforms. So, never shy away from it. Always try to interact with people if you want them to keep engaging with your posts and stay loyal to you.

5. Instagram Paid Ads

Using Instagram ads you can launch ad campaigns on the platform. This is one of the best ways to reach more people and get more exposure. Of course, organic methods work but if you create a nice strategy for an ad campaign and use really good quality content to go with it then you can reach more people than you usually would. Instagram provides multiple options that users can select to launch different types of advertisements. Remember to use visually appealing content. Depending on your brand either image will work better or video will. If you are selling cakes and pasted then both images and videos will work better. If you are selling electronic items like earphones a carousel can work well. For painting gear, video can work well. Generally, image ads seem to receive more engagement.

Try to use a combination of the tips that we have provided above. It can be more effective. We did not add services to buy Instagram followers because we wanted to focus on more mainstream and traditional approaches. But you can look into it if you think it will work out for you. We hope you reach your true social media potential.

5 Ways to Leverage Instagram For Brand Awareness

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