Does your business need a solid marketing boost for 2021?
Thanks to the current health crisis, many small businesses adapted to digitization. The website maker GoDaddy saw a 141% growth in sales early last year.
The shift to eCommerce gave businesses more opportunities. However, it also made more competition between the businesses in the same industries.
Below is a list of marketing ideas to help you improve your marketing game and rise to the top. Read on and learn how to stay competitive:
1. Use Personalization to Improve User Experience
The secret many successful brands and companies have is they don’t make everything about them. Instead, they allow their customers to take the spotlight. They do it using personalization or customization.
Personalization isn’t as simple as saying, “Welcome back, John!” Keep tabs on the users’ behaviors and preferences, too. Use retargeting to offer products that visitors showed interest in before, for example.
A strategy many content marketing ideas use is email personalization. A company writes posts catering to the spectrum of interest of its target market. After that, it sends emails with links to the content matching the visitor’s interests.
2. Shoot Videos to Connect Better With Clients
In business marketing, think about creating video content. We’re not only talking about creating introductions or company videos. Also, think about live-streaming videos on social media sites.
Consider creating content for new platforms like TikTok. Given that it’s a popular video-sharing app, it’s a great way to show your creativity and brand. Plus, you’ll connect with younger users when marketing on TikTok.
3. Take Better Care of Current Customers
Many brands focus on getting marketing campaign ideas to attract new customers. However, they forget to look after their existing customers. Remember, your current and past clients are more important than new prospects.
Their reviews and referrals help bring new customers to you. Keep in mind that peer-to-peer marketing is a driver of 20% to 50% of all buying decisions.
It’s only right to use marketing ideas that will keep them happy.
Reward current customers and make them glad they chose your brand. Give gifts, surprises, or free food. Show your appreciation through proactive customer service.
4. Content Marketing Ideas: Sell Your Products on Social Media
Get ahead of your competition by offering convenience to your target market. Instead of directing interested clients to your website or shop, use social media for selling. For example, Facebook and Instagram have Shops, a social eCommerce platform.
Get the hang of this feature since other social media will follow this trend soon. It allows you to have experience with product-selling on Facebook and Instagram. It will be easier to use the eCommerce version of other social media sites once they come out.
Promote Your Business With These Digital Marketing Ideas
Using these top marketing strategies is only half of the work. Even the best marketing ideas can’t help if you can’t follow through with quality. Practice consistency and transparency.
If you enjoyed this marketing and promotion post, you’ll also enjoy our other guides. Read our other posts and learn more today.
Read Also: 7 Budget-Friendly Marketing Ideas for Small Businesses