A lot’s been happening in the business world in the last 12 months. During the pandemic, some businesses flourished while others struggled to survive.
As a renovation company, it probably became harder to lock down clients and provide your home improvement services. Anything that required face-to-face or physical interaction became risky.
However, now that the coronavirus pandemic is calming down, you can focus on potential growth strategies to get your renovation business thriving again. We’re here to help you accomplish that. Keep reading for five tried and true methods to grow a renovation company.
Improve Your Website
First, let’s focus on your website. Almost 90% of consumers research products and services online before they make a decision. Someone looking for remodeling contractors will be led to the websites of local renovation companies.
Your website needs to make a good impression. If your website is slow, outdated, or difficult to use, consumers will leave your website and shop with your competitors.
One of the best strategies for business growth is to focus on the customer experience. In this case, we’re talking about what they experience while using your website.
Here are some things to keep in mind:
- Ensure your website is optimized for mobile devices (smartphones and tablets)
- Maximize the loading speed of your website
- Provide valuable content on your website (blog articles)
- Make your website easy to navigate
- Create landing pages designed to send consumers down a sales funnel
- Provide an easy-to-find button to urge consumers to request an estimate
- Implement various forms of media (images, text, videos, graphs, infographics, etc.)
The easier your website is to use and the better it looks, the more likely a user is to stick around. The longer people stay on your website, the more leads you’ll generate.
Perfect Your Local SEO
Next, your renovation company must invest in search engine optimization. SEO is the primary means of directing organic online traffic to your website. It’s the coding used by search engines like Google to help users find the most relevant content based on their search.
As a local renovation business, focus on local SEO coding. This will ensure your business is attracting quality website traffic. There’s no point in leading people to your site if they are too far away to hire your business.
You can use local SEO growth strategies, such as:
- Registering your website with Google My Business
- Using localized keywords (city, state, county)
- Using conversational keyword phrasing (near me, local contractors, the best contractors in town, etc.)
- Writing effective meta descriptions for each page (the blurb that appears beneath website links on search results pages)
- Guest posting services on other local business websites
- And more
Significant business growth demands a strong online presence. If you don’t know anything about SEO, work with a digital marketing agency that can help you establish a better digital presence.
Stay Active on Social Media
No matter what type of contractor business you own, you need to create a social media presence. Nearly 72% of Americans use some form of social media. Most of us use multiple social media apps several times a day.
Social media platforms create an all-inclusive environment for you to increase your brand awareness, communicate with potential customers, and promote your services. Popular social media platforms include YouTube, Facebook, Instagram, Tik Tok, Pinterest, and Linked-In.
You can create free organic marketing content or use paid advertising. Organic content includes created posts, videos, and images. This should be the foundation of your social media growth strategies.
Complement your regular posting with paid ads. You can dictate your budget and who sees the ads based on age, location, gender, and more.
More importantly, paid ads give you feedback on user engagement. You can see how many people saw your ads and how many engaged based on link clicks, likes, shares, comments, etc. Furthermore, you can see the exact demographic of people who responded to your ads.
Stay Visible in the Community
As a local renovation company, it’s important to stay visible in the community. People need to be able to put a face to your company. For this reason, it’s important to set up booths at home improvement tradeshows and participate in local charity events.
By setting up a booth at a local home improvement tradeshow, you can get your company name out there, hand out business cards and generate hype by providing people with free quotes. We recommend using the best software for estimating residential remodeling construction. That way, you can give potential clients timely, accurate estimates.
Additionally, work with local charity organizations to set up fundraising events and raise awareness for their cause. This will help you get noticed by people in your community and create valuable business affiliations. Talk to non-competing businesses in the area to get maximum attendance and funding for the event.
Use Email Marketing to Retarget Consumers
When people are planning renovation projects, they generally do a lot of research. They do their homework on color schemes, design themes, materials, and costs. Use this to your advantage by offering potential clients a free estimate for their renovation plans.
In return, make them subscribe to your email list so you can give them their estimate in a timely and secure manner. More importantly, by subscribing to your email, they’re giving you a direct line of communication with them.
Use your email list to retarget clients who never pulled the trigger on the estimate you gave them. Send them emails that remind them of the services your renovation company provides. Then, offer a limited-time discount on your services to create urgency.
Most people need to see a marketing message several times before they decide to buy. Email campaigns are a great retargeting tool to help you build a successful remodeling business.
Want to Accelerate the Growth of Your Renovation Company?
Being a small business owner has never been easy. However, the coronavirus has made it even more difficult for certain businesses, like restaurants, gyms, and local contractors. To increase the growth of your renovation company, follow the tips listed above.
And if you’re looking for more marketing tips and advice, stick around and read through some of our other articles. The business section of our blog was created to help entrepreneurs like you generate more leads and make more sales.