Google PPC services are available for advertisers with accounts in good standing who meet the minimum level of activity requirements. If you’re a new Google AdWords advertiser, review the eligibility requirements for Google PPC services before creating your first campaign.
The following terms and conditions apply to Google PPC services:
Shared Maximum Cost Per Click (CPC): With shared CPC, you bid on keywords, and your ad can appear next to ads from other advertisers who also use shared CPC bidding. You won’t have full control over which keywords your ad appears next to or what position it appears in, but you will share a maximum cost-per-click limit with these other advertisers.
Maximum Clicks Per Day: The maximum number of clicks on your ads that you can receive daily. You may not exceed this limit.
Maximum Cost Per Day: The maximum cost you are willing to pay each day for all clicks on your ad, including AdWords fees. Your actual costs will be lower than the maximum because other advertisers’ bids influence the position of your ad in search results. You will only be charged the maximum amount if you are on top of the page. This is an average daily maximum; some days may cost more or less than the maximum, depending on how heavily advertisers bid for clicks at any given time.
Maximum Clicks At Once: The number of searches required before a particular keyword will be charged (if you use CPC bidding). The number of searches required before a keyword is considered for other types of targeting (for example, geographic) depends on the type of targeting.
Multiple Matching Keywords: When using phrase match or exact match keywords, you can submit up to 5 keywords per ad group. If you want more than 5 keywords per ad group, consider broad match keywords.
Positive Match Type Keyword: A keyword that triggers your ad to appear when someone searches for your keyword or a synonym of your keyword. For example, if you’ve created an ad for the phrase “dress shirts” and submitted the keyword “dress shirt” as a positive match type keyword, your ad would appear when someone searches for dress shirts, dress shirts, or even formal or business shirts.
Negative Match Type Keyword: A negative match type keyword is the opposite of a positive match type keyword. For example, if you’ve created an ad for the phrase “dress shirts” and submitted the negative match type keyword “shirts” (without quotes), your ad would not appear in response to someone searching for a dress shirt, dress shirts, or even formal or business shirts. The search results wouldn’t include your ad if someone types in this keyword, synonym, or derived terms of this keyword.
Google PPC services are for advertisers looking to increase their online visibility while keeping a cap on the maximum average daily cost. Google PPC services are a highly effective way of increasing traffic by advertising on multiple search results pages. Advertisers with suspended accounts will lose their eligibility to sign up for Google PPC services. To learn more about Google PPC services, visit our help center.
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