Are you going to be taking part in one of the more than 10,000 trade shows that take place in the U.S. each year? If so, it’s going to be very important for your trade show booth to stand out!
There are lots of different trade show booth ideas that you can put to good use to ensure that you make your presence felt at a trade show. You’ll be able to drive traffic to your booth and attract customers like never before with the right trade show strategy.
Here are seven trade show booth ideas that you should consider using to make a big splash at your next trade show.
1. Begin by Designing the Best Possible Trade Show Booth
The first thing you should do when you know that your company is going to be attending a trade show is sit down and design the best trade show booth that you can. And you shouldn’t do it alone!
Unless you have staff members who are experts when it comes to taking trade show booth ideas and bringing them to life, you should hire a company to help you out. Rockway Exhibits is a good example of a company that can lend a hand to you.
They’ll be able to set you up with a custom trade show booth. It’ll automatically make your booth stand out in the crowd.
2. Start Hyping Up Your Booth Long Before a Trade Show
You shouldn’t necessarily wait for your trade show to start to show off your custom booth for the first time. You should try to begin building up the anticipation for it well in advance.
It’s easier than it’s ever been to do this. You can use social media to show off parts of your booth so that people can find out a little bit more about what to expect from it.
You shouldn’t show off the entire booth and spoil the surprise. But there’s nothing wrong with creating some hype for it by giving people a sneak peek at what’s to come.
3. Plan to Make People Feel Comfortable After Entering Your Trade Show Booth
You obviously want to create a trade show booth that’s going to draw people in. But once they step into your booth, you also want to make sure that they stick around and see what your company has to offer.
In order to make this possible, you’re going to need to do whatever it takes to make people feel comfortable upon entering your booth. You can do this by:
- Offering them free food and water
- Giving them places to sit down and relax
- Matching them up with your warmest and most welcoming employees
Your goal should be to get people to spend at least a few minutes lingering at your trade show booth. This will provide you with time to show them what you’re all about.
4. Make Your Trade Show Booth as Interactive as You Can
The best trade show booths are typically the ones that allow people to get their hands on new products so that they can test them out. It’s why you should aim to make your trade show booth very interactive if you can.
You should do more than just put out pamphlets that break down what your company has to offer. You should also find ways to let people experience your company’s products and services for themselves.
The more interactive that you make your trade show booth, the more people are going to want to spend time in it.
5. Give Out Promotional Products to Those Who Visit Your Trade Show Booth
Studies have shown that people love getting free stuff. As a result, you should plan to give the people what they want when they’re visiting your booth at a trade show.
You should always keep a stack of promotional products handy so that you can give them out. These promo products should include things like:
You might even want to provide people with bags that they can use to carry all the other free stuff they’ll get at a trade show. With any luck, they’ll start toting these bags around at the trade show and help you advertise your company in the process.
6. Offer Special Deals to Those Who Show Interest in Your Trade Show Booth
At the end of the day, you want to attract customers and get them to buy your products and services when you attend a trade show. That’s going to be your main mission while you’re there.
To that end, you should make it a point to offer special deals to anyone who wants to do business with your company at a trade show. You should extend these deals for a limited time in an effort to convince people to give you their business.
7. Switch Up Your Approach to Your Trade Show Booth at Different Events
Your company is probably going to be attending at least a few trade shows throughout the course of the year. With this in mind, you might be tempted to take the same approach to your trade show booth at each one.
Rather than doing this, you would be better off switching up your approach to keep your trade show booth fresh. It’ll show that your company is committed to providing unique experiences to those who attend trade shows and come to visit your booths.
These Trade Show Booth Ideas Will Help Attract New Customers
If you’re going to take the time to attend a trade show, why not make the most of it? You should utilize the trade show booth ideas that we’ve laid out here to take your trade show booth to the next level.
You shouldn’t have any trouble trying to attract customers to your trade show booth when you do some of the things that we’ve mentioned here. They should drive traffic to your booth in a hurry and keep people coming to it.
Find more useful business-related tips and tricks by browsing through the other articles on our blog.