When it comes to increasing revenue from an e-commerce website, there’s no single solution that fits every business. However, there are three essentials of successful e-commerce SEO that will put you on the right track to making more money with your website. These are keyword research, content strategy and technical optimization.
E-Commerce SEO Agency – Impressive Digital has been heating up in recent years, and for good reason – the e-commerce industry continues to flourish as more and more consumers turn to the web to purchase products and services. It’s no wonder, then, that companies of all sizes are vying for top spots in major search engines like Google and Bing, not only because they want their businesses to be recognized by potential customers but also because they need the traffic that high ranking provides.
1) Keyword Research
Understanding the keywords that people are using in search engines to find your business is an essential part of e-commerce SEO. It’s important to identify the top five to seven keywords that you want to rank for, and use these in your title tags, meta descriptions, page content and H1 tags.
While researching keywords, it’s also helpful to know what other sites are ranking well in Google search results. To do this, you can use a tool like SEMrush or SpyFu and enter your competitor’s URL into the search bar. These tools will show you what keywords they’re ranking for as well as how much traffic they’re getting from these searches. Hereafter, you may begin to do your e-commerce link building and other SEO efforts to rank even higher in Google.
2) Domain/URL Structure
Optimize images and videos to increase conversion rates. Add high-quality, relevant images to your product descriptions. Add a video to explain the benefits of your product and showcase it in action! Write a compelling headline that will entice people to click on the link you are promoting, which will bring them to your landing page where they can buy your product!
Optimize titles, tags and descriptions on any videos or content you post on social media channels like Facebook, Instagram or Twitter. Include keywords in those descriptions so when someone searches for those keywords, your content will be found. For example, if you’re posting a video about how great eating sushi is (and all the health benefits!), use terms like sushi, healthy food and health benefits as well as hashtags related to healthy living so people searching those terms can find your video.
3) Product Description
It’s a tough market out there with many competitors who are vying for the top spot-on Google. You can help your business stay ahead of the game by implementing these three essentials that will get you to the front page of Google’s search results.
Research your keywords and make sure they’re appropriate. It’s important to do some research on what words and phrases people are searching for when it comes to your product or service so that you know what terms to target. Make sure they align with what you offer and make sense; otherwise, you’re wasting time and resources trying to rank in search results while also missing out on potential customers who might be searching those terms.