Run a quick search through your Instagram account today, and you’re sure to come across that business opportunities are growing big on Instagram. Today, it’s not just individuals you’ll see as users on Instagram, but businesses as well. And, they’re getting numerous and competitive at that. After all, Instagram also holds the honor of being one of the top popular social media accounts at present.
While it’s an attractive opportunity for many, there’s also the truth you may have to face. Unless you’re an extremely popular celebrity, growing your Instagram audience isn’t something you can complete overnight. You have to put in a lot of hard work and effort to get it done right. Some may opt to buy Instagram followers, while some grow their audience organically.
To help you start building your Instagram audience, listed below are steps worth considering.
1. Get To Know What Brands The Public Wants
Getting to know what brands and what the general public wants from your account stands to be one of the most effective ways to grow your Instagram audience. When you have that information in your hands, it could be easier for you to tweak and make the necessary adjustments to your account to make it more attractive.
Typically, there are three things that brands and other Instagram users may want to see from accounts:
- The number of followers you have
- The niche you’re showing interest in through your Instagram posts
- The follower engagement you show, which refers to how active you are on Instagram and how frequent you post
2. Make Yourself Visible
Because you aim to grow your Instagram audience, it’s just but fitting for you to step out of the shadows of a private account. Private accounts are usually for those who use Instagram only for personal purposes. In some cases, they’re not particular about how many followers they have, nor are they concerned about matters like the number of likes, views, and engagement.
So, to make your Instagram account more visible, consider switching from a private to a public account. You can’t promote your account and expect to earn more followers if they can’t find you.
3. Optimize Your Instagram Account
This third tip may apply if you have a business website and a business Instagram account. Optimizing your Instagram account means using the bio section to its maximum. For instance, you can add a link to your brand’s website in your bio section.
Doing this strategy could grow your Instagram audience significantly, simply because you can prove how active and legitimate your account is. Additionally, this may assure them that they are not following an inactive or a bogus activity without any internet presence.
4. Schedule Posts To Increase More Followers
The more active you are on Instagram, the higher the chances that you may be able to grow your following. However, it’s normal to feel like you have run out of ideas on what to post over time. One good solution to avoid this is to have a content calendar. You may consider scheduling your posts at least three to four months in advance, so you’ve got yourself covered.
Moreover, it may be necessary to have a fixed schedule of when to come up with new content, so your followers may have something to look forward to. If you go on too long without posting any new content, you may be breaking the hype or interest surrounding your brand. Consequently, it can break the popularity you’ve long worked hard to establish.
5. Enable Notifications
Enabling your notifications on Instagram may allow you to respond to your followers promptly. Of course, you don’t have to reply to every single one, especially when your comments are in the thousands, but responding to even a few could make a significant difference in your engagement levels.
Ideally, the more engaged you are with your followers, the more hype and popularity your account gets. Not only that, but this can also help drive more followers to discover your Instagram account.
On another note, some brands and influencers have a separate phone or device solely for their social media accounts. If it helps, you may consider getting one to manage your account better, especially if you already have lots of followers.
With millions of active users on Instagram daily, it’s easy to picture how popular it is. And the platform’s popularity can be both good and bad for your personal or business account. Good as it may mean that the interest and the power of Instagram are still strong. And bad as the competition may be tight, thus you have to double your effort to exceed its demands.
As such, this pursuit begins with growing your Instagram audience, starting with the steps above.