Congratulations, you’re a seller on amazon. You’ve taken your selling skills to the planet’s most dominant force in eCommerce. You’re a player on the stage of the world’s marketplace, and there’s no limit to how much you can grow and sell.
That is of course if you’re optimized.
The fact of the matter is that there are a lot of sellers on Amazon. If you don’t come in with the most up-to-date tactics, you’ll get blown out of the water.
This article will walk you through Amazon PPC, one of the most important tools to grow your business and make money on the Amazon marketplace.
What is Amazon PPC?
Amazon PPC is amazon’s in-house service for advertisement. Amazon PPC lets a seller set up their very own ad campaign for anyone browsing online to see.
PPC works on the basic philosophy that you’re better off going out and grabbing customers’ attention rather than waiting for them to come to you. PPC stands for pay-per-click, which means that the advertiser pays a small fee every time a person clicks on the ad.
What do PPC Ads look like?
PPC ads come in three different types. Knowing the kinds of PPC ads will help you choose how to work them into your marketing strategy.
Sponsored products are the most recognizable type of PPC ads. Open up Amazon, look at any product, and scroll down; you’ll see a whole section of items named “Sponsored products related to this item”. Those are sponsored products from PPC campaigns.
Sponsored products are important because they allow you to put individual products of yours in the minds of people on the market. If you have a particular product that sells well, this is the first option to look at.
A sponsored brand is perfect for any seller looking to promote multiple products at once. These are often seen at the top of the amazon page, above search results. The ads usually feature three similar products in a row, a headline, and a logo.
If you’re a seller who has multiple products from the same brand, this is the perfect option for you. You can show similar products in different colors, slightly different products, or even mix-and-match to your specifications.
Sponsored Display Ads
Sponsored display ads are the ideal option for sellers looking to build long-term customers. A sponsored display ad targets customers that have already visited your page and sends them ads both on amazon and off it.
Have you ever seen Amazon products pop for you on Facebook, Google, or Netflix? Those are sponsored display ads.
Whether you’re looking to win back a customer who almost bought for you, or trying to hook the same fish again, sponsored display ads are a good option.
Now that you know the different kinds of PPC ads, it’s time to get started.
Starting Your Campaign
To get started with your campaign, open up your seller profile, open up the Advertising tab, and choose the option “Campaign Manager.” From there, you’ll have to make a few choices.
It will ask you to choose the beginning and end dates, your daily budget, and how you want to target your campaign.
The beginning and end dates determine how long your campaign will run. If your product is seasonal, it may be more valuable to choose a shorter period of time. Experience in this type of marketing will teach you when to promote certain products and when to pull them back.
The options for targeting are Manual and Automatic. Manual will let you choose your own keywords, and Automatic will mean that Amazon does that work for you.
If you’re new and just looking to gather some information, Automatic targeting is probably your best bet. However, if you’re a seasoned veteran who knows a thing or two about SEO, you may want to do this yourself.
Next, you’ll be asked to name your group of ads. This will help you keep track of multiple campaigns. After that, it will let you select which products you want to advertise in this group.
After that, you’ll get to pick how much you want to spend on each keyword.
The more money you spend on each keyword, the more likely your products are to appear first over other advertisers. However, since it is pay-per-click, setting your keyword bid at a high price means you’re allowed fewer clicks per day.
Just like the things above, a lot of this revolves around a process of learning balance in your marketing.
The final step is to pick your keywords. Enter your keywords are picked, you’ll be able to launch your campaign.
Consider Hiring a Service
PPC advertising is by no means complicated, but it does come with a certain degree of difficulty. You have to gain experience to learn when to push certain products and when to pull products back. You may have to spend valuable time learning when to bid more on keywords and when to not bother.
In short, it may be beneficial to hire someone to help you out. They’ll have access to PPC software, and expertise in digital marketing.
If you’re dedicated to advertising your products on Amazon, you should consider hiring someone to help you optimize your Amazon PPC campaign. Services like Corberry Digital Marketing work to help people set up their own Amazon PPC and develop an Amazon PPC Strategy.
Enlisting someone to help you out is a smart business move. You’ll save yourself time and money by having someone there to help you do it right the first time.
Now that you understand what PPC is, the types of ads to choose from, how to start your campaign, and why you should consider hiring a service like an Amazon PPC tool, there’s nothing stopping you from rising to the top of the marketing game.
There are a lot of Amazon sellers. By choosing to use PPC, you’re placing the world of eCommerce at your fingertips.
For more digital marketing strategies, check out our section on technology!