With over 91% of businesses already using content marketing, we know that it can help bring in new customers and increase your revenue. It is one of the most cost-effective and efficient strategies that are available to businesses.
Yet, jumping into content marketing might not be as easy as you might think. There are quite a few content marketing mistakes that you could be making that are hindering you from the results you want.
Be sure to keep reading for our guide to the four common content marketing mistakes and learn how you can avoid them.
1. Not Targeting an Audience
A huge content marketing mistake some businesses will make is not being able to target an audience. When you are first making content you need to decide what person will be interested in reading what you have to say. That person is considered your target audience.
Asking yourself a few questions can help you discover your target audience. Ask yourself how old they are, what they like to buy, where they live, how much money they make, and so much more.
Creating content for your target audience can help you reach the people who will actually want to buy your products.
2. Not Using Content Marketing Services
Many companies decide to jump into content marketing on their own, which can be detrimental without a content marketing strategy. If you’re unsure of how to get started, a great resource is using a content marketing service. They can help you create a plan, find your target audience, and start creating content for you.
For example, you can check out this content marketing company for a results-driven way to get engaging content that your target audience will enjoy. There are plenty of marketing services online you need to use, so a content marketing company can help you get started.
3. Not Having a Mobile-Friendly Website
One of the biggest mistakes that many companies make when creating content is they don’t make sure it is mobile-friendly. Over 81% of Americans own a smartphone. That means they’re going to be viewing your content on their mobile device.
Ensuring your website and content is mobile-friendly is a great way to make sure people will want to view and engage with it.
4. Not Promoting Content Again
A huge benefit of social media marketing is that many people are viewing your content in real-time. That means you can promote old content that you’ve created more than once on your social media platforms.
If you’ve created an interesting video, make sure you promote it on your Instagram feed and stories as well as on Twitter, Facebook, LinkedIn, and any other platform you have for your business. If the topic becomes relevant a few weeks later, make sure you promote that content again.
Common Content Marketing Mistakes
Making these common content marketing mistakes is easy when you’re getting started. Yet, as your content evolves and you start to gain a larger internet following, you need to learn how to quickly avoid them so you can grow your revenue and expand your audience.
Be sure to use our tips on how to avoid these content marketing mistakes so that you will be making expert content in no time.