User experience (UX) design is a field that is becoming more and more popular. As a growing number of web-only brands emerge, entrepreneurs have to make sure their sites are of top-notch quality. They can do so by procuring the services of UX designers. Check out this list of five elements of UX design.
People need to be able to find websites. UX design helps them accomplish this. Individuals use it to implement their brand and marketing strategy. A website must have a brand’s name, logo, and slogan so that people can distinguish it from other platforms. UX designers can add visuals to a site so that users can comprehend the identity of its brand. Many UX designers are well-versed in search engine strategy. They know how to facilitate a site’s information architecture, optimize its mobile-friendly interface, and increase its loading speed so that people can easily discover it.
Web users can be very superficial. They will scan through a website to get a feel of its design when determining whether it is desirable. UX designers can enhance the desirability of a site. They pay close attention to certain details, such as color scheme and contrast, graphics, and typography. They can make sure that the visual contents of a site flow fluidly and look attractive. Many can ascertain that the media added to a site works in synergy with the rest of the elements that appear on each page.
A site must be accessible. If it is not, people with disabilities or visual or auditory impairments will refrain from using it. A designer will create a UX research plan that takes into account compliance factors. Thus, many designers know that the sites they work on must be standards-compliant, WCAG-2-compliant, and Section 508-compliant. They also recognize the importance of browser compatibility and producing adequate response times.
Individuals struggle to view sites with poor or outdated designs as credible. UX designers are aware of this and do everything in their power to update the design of a site. They also know that people focus on the tone used to present information on a platform. If information is presented in a voice that is filled with slang and euphemisms, people have a difficult time believing it. Designers know that the information listed on a site must be factual and verifiable for individuals to regard it as credible.
UX designers take various factors into account when measuring the usefulness of a site. One factor is uniqueness. If a site is similar in style and contains the same information as another platform, then people will not find it useful. Designers also assess a site’s functionality and its ability to satisfy the needs of the people who come across it. If they are working on a shopping site and none of its purchase buttons work, then they know it is not useful.
UX designers have helped a multitude of brands launch the sites of their dreams. Their work is extraordinarily valuable in this day and age.