You’d be hard-pressed to identify a successful brand that doesn’t have a strong social media presence. The web’s most popular social platforms can be a boon to any up-and-coming small business – provided, of course, they’re properly utilized. So, if no one in your enterprise is particularly adept at social media promotion, there’s a good chance many of your brand-building efforts have gone largely unnoticed. Fortunately, growing your social media presence doesn’t have to be a losing battle. With the following pointers at your disposal, amassing a larger social media presence should be well within your abilities.
Post New Content Daily
Simply creating accounts on popular social platforms isn’t enough to increase your social media presence. If you don’t properly maintain these accounts and post new content on a daily basis, you’re wasting a multitude of promotional opportunities. The exact number of daily updates you’ll need to produce varies from platform to platform. For example, when using Twitter, you’re likely to see success with multiple posts per day, whereas on Facebook and Instagram, a single daily update should suffice. Furthermore, if you’re not keen on the idea of creating fully original posts for each of your accounts, you can simply post the same updates on multiple accounts.
When creating content for your social media accounts, make a point of including eye-catching images and encouraging audience engagement. The more connected your followers feel to your brand, the more likely they are to provide it with financial support.
Regularly Interact with Followers
Regularly interacting with your followers is another great way to make them feel personally invested in your brand. Any time someone responds to one of your posts with a thoughtful comment, question or concern, take care to get back to them in a timely manner – provided, of course, they reach out during normal business hours.
Additionally, don’t allow yourself to get baited into arguments. As you’ll quickly discover, some social media users regard starting fights as their foremost leisure activity, and by stooping their level, you’re giving them what they want. So, the next time you come across a perpetually disagreeable individual on social media, simply ignore them. If they persist in trying to goad you into an argument or become threatening, reach out to site administrators.
Work with a Web Marketing Company
If you’d had trouble marketing your brand on social media – or through any other digital channel – you’d do well to enlist the aid of a highly-rated web marketing company. The right company will be able to educate you on a wide range of strategies to increase social media presence, including the creation of interesting posts, which platforms are best suited to your brand and how to connect with your target demographic(s).
A seasoned web marketing will be able to help you in a number of other areas, as well. For example, if your brand could use a website revamp, fresh web content or an effective SEO strategy, you can rest assured that you’ll have the right people in your corner.
Hire a Dedicated Social Media Manager
If you have the budget, bringing a dedicated social media manager into your enterprise can help maximize your social media efforts. As the title suggests, this person’s entire job is expanding your brand through social media. In addition to crafting engaging posts, this person will determine the most opportune times of day to update your various accounts. They’ll also take the reins with regard to follower interaction and closely monitor feedback and engagement numbers.
If neither you nor any of your employees have the time or experience needed to oversee a comprehensive social media campaign, a dedicated social media manager is a smart hire. You’ll still have final say over all the measures they implement, but for the most part, you should be able to trust this person’s judgment and expertise.
If properly utilized, social media platforms can be a powerful promotional tool. Of course, this isn’t to say that every brand is able to find success with their social media endeavors. While certain platforms can effectively grow your brand, you’ll still need to put forth a fair amount of effort. So, if you want to give your brand a bigger social media presence and are willing to put in the required work, put the tips discussed above to good use.