It is the design of a website or layout. It can be referred to all the designing that is done on a website.
A web designer works on the look of the website. Designing includes colours, font size, and images. The layout is the structuring of the content.
Designing needs to be done by taking care of its excess. A lot of web designing disturbs the user making your website less viewed. A good web design is simple and focuses on the content.
Information is also kept short and crisp so that extra information does not divert the mind of the user.
Two mostly used designing methods are responsive and adaptative. In the former, the content moves as per the size of the screen, and in the latter, the content of the website is fixed.
Operational fields of web designing are graphic web, user interface design, search engine optimization, and many more.
The Need for a Website
It is a platform where you can speak for your business. It helps you to access your performance and popularity.
It allows you to hold a position among your competitors and reach the target customers.
The Need for a Web Designer
A good web designer makes sure that your website looks good. It takes care of all the needs of a website.
A web designer uses appropriate colours and font sizes to make your website easy to read.
He knows well what a customer would like to read and how the structure should be followed. In short, he controls the entire website.
He manages timely changes of design and information to be uploaded. He performs all the necessary tasks on behalf of a business.
Principles of a Good Web Design that Web Designers Must Follow
A good web design requires vigilance and creativity. However, some principles need to be followed to make the task easier and effective.
A well-built website helps your customers to build trust for you. You get desirable results in the short term.
It is vital to understand the purpose of the website. Target audiences should be known by the web designer.
According to the purpose, information is uploaded. The purposeless design will not give anything to the site. Users will hardly look at your website.
The purpose should be known by the designer.
It is highly important to communicate to the users well. Communication decides the success of your website.
Irrelevant or overloaded information will frustrate the users, and they will end up navigating another website.
The website should have proper headlines, sub-headlines, bullet points, and proper gaps.
A web designer must choose a font that is easy to read. He must be aware of the trends and preferences of the users.
Too small or too big fonts disturb the users and make it difficult for them to read well.
Appropriate use of colours can enhance the user’s experience. Harmony between the colours creates a balance.
The use of contrasting colours makes the content easy to read. Unnecessary use of dark or light colours disturbs users while reading.
Choice of colours should be made carefully.
An appropriate image can speak a lot for your website. It reaches directly to your target audience.
Images help to communicate better. While designing a website, a designer must ensure that he has a stock of images related to the website.
The use of infographics and videos work the same what images do. All these help to make the website more attractive.
It refers to the comfort that users feel while moving around your website. Complicated navigation confuses the user and unable reaching to the desired information.
The use of ‘a three-click rule’ can prove to be highly effective. It ensures that the user reaches the information he is seeking.
7. Grid-Based Layouts
Proper placing of the content is vital. Random placing will create confusion, and everything will mix up.
Grid-based layouts divide the content and create balance. Using grids, make your website neat and properly structured.
8. “F” Pattern Designing
It is a pattern for reading a screen from the left first. The right side is rarely seen. The web designer must work as per the nature of the viewers.
He should not try to change it; otherwise, negative consequences can be seen. He should follow the trending pattern.
9. Load Time
Load time affects the ranking and user experience as well. Those sites that take time to load comes under the list of disliked websites.
In today’s time where everyone carries a smartphone, your website must work well on mobile.
You need to re-built your website if it is not mobile-friendly. You can also create a dedicated mobile website.
A website is an important part of a business as it helps a business to reach a large audience. Therefore, it has to be perfect.
A single mistake will be a hurdle to grow your website. That’s why web designers are hired for this task.
They are aware of the changing trends and behaviour patterns of the users. However, they need to follow some principles to work effectively.
A good design of your website attracts viewers which increases its Google ranking. So we can say that everything is linked to each other.
A good web design will help you in achieving desirable results. With an average or bad design, you will be struggling.
So just creating a website is not enough. You need to focus on its design and other things. Remember that your website speaks on your behalf, so it needs to be made perfectly.
Don’t forget to follow the mentioned principles to get fruitful results and reach the target audience!