The most important aspect of any small or big business is its customers. They are the lifeblood of any company and without them, businesses would not be able to survive. Customers help you generate revenue, secure your business and give you feedback and reviews so that you can improve on your business practices. So it becomes really important to thank them properly so they keep coming back for more.
Why is this important?
Before we jump into the list, let’s take a look at why thanking your customers is so important in the first place!
The main reason is that it strengthens the relationship you have with them. It shows that you appreciate their business and that you care about them. This can go a long way in building loyalty among your customer base. Furthermore, it also highlights the benefits they are getting by being your customer.
Another important reason is that it can help influence their buying behavior. When they know you appreciate them enough to thank them for their business, trust increases and they might buy more from you in the future. This will also lead to positive word-of-mouth referrals, which can be crucial for any business.
A few key things to remember
When thanking your customers, always keep in mind the following key things:
- Thank them in a personal way
- Make it heartfelt and genuine
- Use the right tone
- Be sure to be specific about what you are thanking them for
- Show appreciation
Now we know why it’s so important, let’s jump into the list. In this article, we have compiled a list of 10 creative ways to thank your customers and leave a last impression that keeps them coming back.
1. Send them a personalized thank you note
Sending a handwritten thank-you note is one of the most old-fashioned but still very effective ways to show your gratitude. It shows that you took time out to thank them and not just send it as a generic email. Personal notes also carry more weight than anything else, so your customers will definitely appreciate the gesture. The best part of this is that you don’t necessarily have to spend a lot of money on this. You just have to keep a good stock of thank-you cards and write your message on them.
2. Give them personalized discounts
We all love getting discounts and what better way to show your gratitude than giving them special discounts. At the end of each quarter or year, you can email all your customers thanking them for their business and offer them an exclusive discount as a token of appreciation. Just make sure it’s something they would find valuable and also aligns with your brand values. It can be a flat percentage or a free product from you, depending on how much you value them as your customers.
3. Thank them publicly on social media
There is always a sense of pride when a customer is tagged in a post by a popular brand. Social media is the perfect place to publicly thank your customers for their business. Not only does it show that you are grateful, but it also helps to increase brand awareness and attract new customers. You can either post a thank-you message on your company’s social media page or even on the individual customer’s profile. This will make them feel appreciated and loved, which is what every customer wants.
4. Surprise them with a thank-you gift
Another great way to show your appreciation is by surprising your customers with a thank-you gift. It can be anything from a small gift voucher to a free product or a unique experience. The key is to make it something your customers will appreciate and that’s unique to your brand. You can either send it out in the mail or even hand it over in person. Just make sure you do it with a lot of love and thought!
5. Thank them with a personalized video
If you want to really wow your customers, then send them a personalized thank-you video. It will show that you took the time and effort to create a unique message just for them. Plus, videos are more engaging than any other type of content and are likely to be shared by your customers on social media. So not only will your customers feel special, but you’ll also get some good marketing exposure.
6. Take their opinions and include them in your product
What better way to thank your customers is by asking them for their opinion? You can ask them how they found the product or if there’s anything you can improve about it. It not only shows that you value their opinions, but also that you are open to feedback. This is a good thing since any business should be driven by customer feedback. You can then take this feedback and include it in your product development process, making sure that the final product is something your customers will love.
7. Host a special event for them
Hosting a special event for your customers is one of the oldest ways to show your appreciation for them. It’s not only a great way to thank all of them but also create brand awareness and attract new customers. You can host events at dedicated times like customer appreciation month or even do it on an individual basis after every purchase. The choice is yours, just make sure you thank all your customers in one way or another.
8. Invite them to an exclusive preview of new products
Another great way to show your appreciation is by inviting them to an exclusive preview of new products that are still in development. You can give them sneak peeks into what you have been working on and also ask for their opinions on the product. This will let them feel more involved with your business, not just as customers but as brand ambassadors. It will also make them feel special and appreciated, something all customers love. I love this method because it is also a great way to market your business by empowering customers to speak about your brand.
9. Let them be the first to know about new deals
If you have any new deals or offers, let your customers be the first to know about them. This will make them feel privileged and loved, something all customers love. It also shows that you are grateful for their business and are willing to go out of your way to thank them. You can either send them an email or even post about it on social media. Just make sure that the offer is something they will appreciate and find valuable.
10. Offer them help in bad times
If your customers are going through a tough time, offer them help in any way you can. This not only shows that you care about them but also that you are there for them when they need it. It will make them feel appreciated and loved, something all customers crave. You can either offer them discounts or even free products and services. Just make sure you are genuine about it and that your help is actually useful to them.
So there you have it, 10 creative ways to thank your customers for their business. Just pick the one that best suits your brand and goes ahead and start thanking your customers! They will definitely appreciate it. Just keep things sincere, genuine, and make your customers feel appreciated, cared for, and loved!
Samuel is the owner of Paperless Books, a bookkeeping service in Canada with a focus on automating business tasks for small business owners. If he is not writing, he is running laps with his Doberman.