Nearly half of all Google search engine results are local results. For small businesses, these search results are essential to drawing customers to their brick-and-mortar locations, especially when you consider that 86% of consumers rely on the internet to find a local business, and almost one-third search for local businesses at least once a week.
To improve your local rankings, follow these four search engine optimization (SEO) tactics:
1. Create a Google My Business listing
Google My Business listings have become the foundation for local search results. According to Google Consumer Insights, there has been a 900% increase in “near me” search from 2013 to 2017, which typically results in Google My Business listings. These listings help to increase organic search results and ensure that your business appears front and center on the first page of Google results and that your business is listed on Google Maps.
2. Conduct a Google Search Console Audit
Google Search Console helps you, monitor, maintain, and troubleshoot your site’s presence in Google Search results. Conducting regular audits of the services will help you ensure that your website is searchable and that there are no indexing errors, which could decrease your potential for search rankings — and mean that you’re missing out on potential audience members.
3. Add location pages to your website
If your website has multiple brick-and-mortar locations, you can help improve your local search rankings by creating pages on your website for each location. These pages should share the address, phone number, hours, and unique descriptions and information for each location. Adding a Google Map to each location page can also help to improve your rank.
4. Make your site mobile-friendly
A strong mobile presence is essential to creating a strong local presence. Consider this: 61% of all Google searches are performed on mobile. At the same time, a large portion of consumers has reported that if a website has a poor mobile experience, they are less likely to visit the site or the brick-and-mortar location.
5. Seek a local SEO partner
Small business owners often have to wear multiple hats, which means they don’t have time to do everything — or do everything well. A good small business owner knows when they need to bring in help with different efforts and SEO can often be one of those tasks. If you are looking for SEO services Austin, hire an SEO company that can help you get the most out of your Google rankings.
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