Site architecture is something that most people don’t pay attention to. But it matters a lot. And especially when you want to rank your site on Google.
So even if you have not paid attention to your website architecture yet or according to you, its architecture is right. It is mandatory to check the architecture of your website once from an SEO point of view.
So the topics we are going to talk about in this article are:
- What Is Website Architecture?
- How You Can Build SEO Friendly Website Architecture?
- Why Is Website Architecture Important for SEO?
- Best practices in SEO-friendly site architecture
What Is Website Architecture?
As the name suggests, website architecture refers to how the pages of a website are structured and linked together.
A good website architecture helps website visitors and search engine crawlers easily find whatever they are looking for.
Website architecture helps visitors to understand what they are currently doing on a particular website page and which page they need to go to and how.
And those site architectures that are optimized for SEO, help search engine crawlers to find website content and display them on search engine result pages(SERPs).
How You Can Build SEO Friendly Website Architecture?
Although there are many website builders available in the market, but not every website builder will help you in creating SEO-friendly website architecture.
But there are some website builders that will make you an SEO-friendly website. You should use only those website builders for SEO.
Why Is Website Architecture Important for SEO?
There are 3 main reasons why website architecture is very important for SEO.
The first reason is that a well-optimized website architecture helps search engine crawlers to index all the pages of the website in search engines.
If there is a page on your website that is not linked to your website in any way, then the search engine crawlers will have problems finding it. And chances are that that page of your website will not even be indexed in the search engine.
And on the other hand, if all the pages of your website are properly interlinked, then the crawler will easily index them.
The second biggest reason that website architecture should be SEO optimized is that site architecture helps in increasing link authority.
When you internally link high-priority pages to other pages of the site, then the search engine will give more authority to those pages and the ranking of those pages will increase.
And the third reason is that a proper site architecture helps visitors to find pages easily. This makes those visitors like to come to your website again and again and it improves your search engine ranking.
Best practices in SEO-friendly site architecture
1. Use a “Flat Site Architecture”
There are two types of architecture of a website. Flat Site Architecture and Deep Site Architecture
Flat site architecture is the best and most followed architecture. And it is also best for SEO.
Flat site architecture is that which allows users or search engine crawlers to reach any page in 4 clicks or less.
And on the other hand, deep site architecture is that in which 4 or more clicks are required to reach some pages of the website.
But why is this important?
Having a flat architecture allows link authority to flow through every page, which helps your website rank in search engines.
And the second thing is that due to the flat architecture, crawlers can easily crawl and index your pages.
2. Keep Things Simple
If there are only a few selected pages on your website, then this thing is not very important for you.
But if you are running an eCommerce site or a blog that has multiple categories then the site structure should be very simple for this type of site.
There are many such sites whose structure is so complicated that if you have to reach any particular page in it, then it is very difficult.
This is not only bad for SEO but also creates a bad user experience.
If the structure of your website is too complex then visitors will never be able to reach the desired pages. Due to this, users will not like to visit your site again and this will have a negative effect on your ranking.
If you also add new pages to your website regularly, then you have to keep in mind that the structure of your website remains simple.
3. Use Category Pages
Creating categories is a great way to keep your site structure SEO optimized. Creating categories is a great way to keep your site structure SEO optimized.
If you don’t use categories, you will be randomly adding pages which make the site structure complicated for sure.
4. Use Internal Links
Internal links are the medium through which the structure of your site is decided.
These internal links not only define the architecture of the site but also help in ranking the web pages in search engines.
But while creating internal links, it is important to keep in mind that we do not create unnecessary internal links.
To create SEO-friendly website architecture, it’s important to follow the flat site structure, create internal links, create categories and submit the sitemap.
These strategies will keep your website structure right and rank your website higher on search engines.