Your website serves as the foundation for your online presence. Without a strong website, the rest of your online presence will flounder.
Website design trends and tactics are constantly evolving, and to stand out from the competition, you should always be searching for new ways to improve your website.
In 2021, there are a lot of tactics you can employ to make your small business website stand out. Read on to learn about the top small business web design ideas for the coming year.
1. Combining Photography With Graphics
The right graphics can help your website reach new heights. One way to make your site graphics stand out in 2021 is to combine photography with your graphic design elements.
It’s a striking trend that’s modern, stylish, and eye-catching. People like to look at things that are visually appealing, and a website with the low visual appeal will actually drive users away. In fact, 38 percent of people say they’ll stop engaging with a website if they find the layout to be unattractive.
We suggest using photography and illustration blends on your homepage to draw in people’s attention. You can also use this graphic style to replace outdated stock photos that your competitors are likely using as well.
2. Horizontal Scrolling
While horizontal scrolling used to be considered a faux pas, it’s now made its way back as one of the top web design trends of 2021.
Not only does horizontal scrolling help you break the mold and stand out from the competition, but it also allows you to disclose secondary information in a progressive pattern.
However, you shouldn’t force users to navigate through horizontal content. Instead, give your users alternate ways to navigate. For example, you can use arrow buttons with clear labels. You also want to create clear visuals so people know where to use the horizontal scroll.
Also, don’t just add horizontal scrolling for the sake of it. Be thoughtful about what content should be arranged in this manner. For example, photo galleries do well with horizontal scrolling.
3. Create a Multimedia Experience
When a user arrives at your website, they should be able to engage in a multimedia experience. Bringing together video, texts, audio, and other forms of media allows for a richer user experience.
However, make sure you’re practicing constraint when implementing multimedia practices in 2021. If there’s too much going on, it can be overwhelming and distracting to your users.
Also, remember to include closed captions and transcripts for all pre-recorded multimedia. Don’t forget to add in alt-texts for images and to accompany more complex images with longer text.
Check to make sure that all text is rendered using HTML rather than being rendered inside the image. You can look here for a good example of multimedia web design.
Small Business Web Design: Time to Implement These Tactics
Now that you’ve read this guide, it’s time to put these small business web design tips to use. With the right web design, your business can reach new heights in 2021.
For more ways to grow your business in 2021, check back in with our blog.