If you are running a business in the year 2021, then you need to be on Instagram. Did you know that there are more than one billion accounts on the social media app? It is clear that photos and videos are the way of the future when it comes to advertising.
But how do you stand out from the crowd and generate quality leads? Luckily for you, we are here to help you with just that. So keep on reading and we will take you through our simple tips for advertising on Instagram!
Table of Contents
1. Use a Business Account
Our first tip might seem obvious enough but a lot of business owners still ignore it. If you are trying to advertise your business, then you need to do it with a business account.
An Instagram business account is going to allow you to access certain features that you couldn’t utilize if you were using a personal account. These features include Instagram Shopping, Instagram ads, and Instagram Insights.
You’ll also be able to make use of primary and secondary messaging inboxes with a business account.
Personal accounts are great for influencers. But for business owners, you’re going to get the most out of Instagram with a business account.
2. Choose the Right Profile Photo
In general, your profile photo should probably be your company’s logo. This is going to show that you are credible and help visitors quickly understand what you are all about.
Make sure that you use a high-quality image and that it is cropped properly. Your profile photo is going to be in the shape of a circle. So if you have a square logo then you need to account for that.
3. Expand Your Audience with Instagram Ads
The best way for you to get your content in front of new people is by using Instagram ads. You might not be sure about what to know about Instagram promotions. It might seem intimidating and confusing.
However, it’s fairly simple. You can target your ads based on behaviors, interests, demographics, and location.
You can even upload custom audiences of people that you already have relationships with. You can then use those to make lookalike audiences.
It’s also possible for you to advertise in the Instagram feed as well as on Explore and Stories.
The Importance of Knowing These Simple Tips for Advertising on Instagram
Hopefully, after reading the above article, you now have a better idea of the different simple tips for advertising on Instagram that you have at your disposal. As we can see, it isn’t that hard to advertise on Instagram. You just need to make sure that you are getting the right kind of content in front of the right kind of people.
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